MKTG 35035 Chapter Notes - Chapter 16: Influencer Marketing
8 Nov 2020
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Document Summary
Follow the link below to an article about the ethical and legal controversies surrounding the use of paid advertising by social media influencers. What is it about influencer marketing that makes it so persuasive to consumers: influencer marketing is so popular for so many reasons. Most influencers have huge personalities and are so much fun to watch. I used to religiously watch beauty influencers as if it were my job! I made beauty influencer videos like my daily t. v. I fell in love with their personalities and sometimes would buy things based on what they bought. I almost never bought a beauty product if it wasn"t recommended by one of my favorite beauty gurus. Based on what you have read in chapter 16, what are the ethical concerns about influencer marketing: i think that influencer marketing simply because some influencers lie just so they can get paid.
