ECE 394 Chapter Notes - Chapter 3: Ceteris Paribus, Marginal Utility, Demand Curve

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Demand: willingness and ability of buyers to purchase different quantities of a good, at different prices, during a specific period (per day, week, etc. ) Law of demand- negative relationship between price and quantity demanded (inverse) As price of good rises, quantity of demand of the good falls. In words; as price of good falls, quantity of demand of the good rises. In symbols; p(cid:4612)qd(cid:4613) or p(cid:4613)qd(cid:4612)- ceteris paribus. In demand schedule; numerical representation of law of demand (chart) As a demand curve- 4 price-quantity combinations are plotted and connected giving a demand curve- graphical representation of the inverse relationship between p and qd specified by lod- picture of the lod. People sub in lower priced goods for higher priced goods. Law of diminishing marginal utility- over a given period, the marginal (additional) utility or satisfaction gained by consuming equal successive units of a good will decline as the amount of the good consumed increases.

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