BUSI 520 Chapter Notes - Chapter 2: Swot Analysis, Scenario Analysis, Cost Leadership
2 Mar 2018
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Value creation and delivery sequence phases (3: choosing the value, providing the value, communicating the value. Value chain: michael porter, tool for identifying ways to create more customer value. Primary activities that create value and cost in a specific business (5) Inbound logistics or bringing materials into the business: operations, or converting materials into final products, outbound logistics, or shipping out final products, marketing, which includes sales, service. Support activities that create value and cost in a specific business (4: procurement, technology development, human resource management, firm infrastructure. Core business processes (5: market sensing process, new offering realization process, customer acquisition process, customer relationship management process, fulfillment management process. It is a source of competitive advantage and makes a significant contribution to perceived customer benefits: has applications in a wide variety of markets, difficult for competitors to imitate. Realignment steps: redefining the business concept or big idea , reshaping the business scope, sometimes geographically, repositioning the company"s brand identity.
