MC 2000 Chapter : Chapter 2 Vocabulary
Document Summary
Audiences = the people to whom a media product is directed. Media practitioners = the people who select or create the material that a mass media firm produces, distributes, or exhibits. Adequate revenue = enough cash to allow the enterprise to pay for itself and give the owners or bankers who put up the money the desired return on their investment. Line = an assortment of products with a particular, predetermined format. Targeted = created to appeal to particular segments of society rather than the population as a whole. Demographics = characteristics by which people are divided into particular social categories. Demographic indicators = factors such as age, gender, occupation, ethnicity, race, and income. Psychographics = a way to differentiate among people or groups by categorizing them according to their attitudes, personality types, or motivations. Lifestyle categories = activities in which potential audiences are involved that mark them as different from others in the population at large.
