MC 2000 Chapter : Radio
Document Summary
Radio as mass communication: morse invents telegraph (1844, heinrich hertz receives spark noise remotely (1888, guglielmo marconi develops wireless telegraph (1894, marconi founds wireless telegraph company (1989) Channel in 1899 and across the atlantic in 1901 permitting reception of wireless voices amplified wireless signals. Radio survived by changing the nature of its relationship with its audiences. Today"s radio dominated by formats, a particular sound characteristic of a local station: radio audience declining with availability of online music, listener dissatisfaction with programming, and hypercommercialization. Music radio: formats include, country (8-9% in top 93 markets, adult contemporary (14% of national audience, black radio (r&b, rap, hip-hop; up to 25%) Alternatives to large-scale commercial radio: pri, competitor to npr, started with a prairie home companion, radio web casting, allows small stations to broadcast globally, digital millennium copyright act of 1998, satellite radio. Fm licenses in the same market to broadcast different content at least 50% of the time.
