MC 2010 Chapter : Techniques For Broadcasting
Document Summary
The average radio spot is 30 seconds, short/simple words, and uses. Birmingham environment and the way it treats people in third world countries. They say they"re angry about the impact of the oil giant"s effect on the hear shell"s point of view, tell viewer if shell doesn"t want to give a comment, how. Environmental protesters are blockading a shell petrol station in. How these people say they are treating people, how it effects environment, Enhance immediacy by using active voice and present tense. Subject + verb + object + (all other stuff) many protesters, how long they have been there. Passive: the bill was passed by the legislature earlier today. Active: the legislature passed the bill less than an hour ago. Never say pm or am in broadcast news. Someone dead or injured always start with this in the lead. Write to the visual elements of the story. Put at slug: say two-three words about what happened.
