MKT 3410 Chapter : Sports Marketing
Document Summary
Sagacity- vision for the future, ability to see things before they happen with trends in marketing; being of keen judgment or perception. Likeability is the most impact you have on someone else, the ability for someone to look at you like you, and purchase what you are selling. Images are created in 1/24 of a second. 2/3 of personal branding is about management of negotiating. Thin slice: within 10 seconds of looking at someone, you can know 70% of who someone is if you got to see them for an hour. 11 minutes of action in an actual football game. Warmth and competency are the two skills needed for being persuasive. 7% blank to see if people were listening. Facial expression and the default look (everyday look you have when you aren"t on stage) Taking advantage of tv interviews is key to visibility and getting on tv shows like saturday. Commercial deals are extremely advantageous to gaining visibility.
