MKT 3411 Chapter : MKT HW 2 Chapter 3 Question 1
Document Summary
I disagree with the above held belief that hallowed marketing research techniques such as focus groups aren"t effective because we usually react to products quickly and without much conscious thought. The generation of twenty something"s and older teenagers all utilize the internet as a means of not wasting their money and pursuing the product that can give them the best bang for their buck. For example, i being twenty one years old recently purchased a new wireless internet router off of amazon. Prior to making my purchase i participated in several pre-purchasing behaviors that helped me make my decision on which router was the best product for me and my families needs. Internet provider to ask their workers what router they believed to be the best one, or the product that would provide me the best bang for my buck.