PSYC 2000 Chapter : Mass Comm Outline
Document Summary
Ethics system of principle about what is right that helps regulate a persons actions. Media professional"s ethical duties: duty to self, duty to audience, duty to employer, duty to profession, duty to promise holders, duty to society. Chicago school: claims, popularity of mass media led to new communities, mass media brought together geographically dispersed individuals, mass media taught ideas for democracy. Payne fund studies: took place mid 1920"s to early 1930"s, about the impact of mass media on children, claimed, negative effect of movies on children, movie impact depends on individual differences. American soldier study: 1940"s by carl hovland, study on limits of propaganda effects, concluded that the effect of mass media propaganda on soldiers was very limited. Mainstream media research: 1950"s areas, opinion and behavior change, what people learn from mass media, how people use mass media (uses and gratifications , conditions for media impact:
