MARK 201 Chapter Notes - Chapter 2: Marketing Strategy, Customer Satisfaction, Marketing Plan
Document Summary
Linked prosperity - encouraged the success of all constituents including. 3 part mission: employees, suppliers, customers, and neighbors. Social mission - to operate the company in ways that make the world a ice cream growth better place. Fairtrade - sustainable farming practices, implement fair working. B-corp certification - benefit corporation movement - using the power of. Partnershop program - employ youth and young adults who may face standards, invest in local communities business to solve social and environmental problems barriers to employment to help them build better lives. (goods, services, or ideas) that create value for motivates them to develop both the organization and its customers by satisfying their needs and wants. The money left after a for-profit organization subtracts its total expenses from its total revenues and is the reward for the risk it undertakes in marketing its offerings. 2) non-profit organizations have profit as an organizational goal. Instead its goals may be operational efficiency or client satisfaction.
