COM 439 Chapter Notes - Chapter 1: Ethnocentrism
12 Aug 2018
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Raises awareness of our own cultural identity and background. Peter adler: the study of intercultural communication begins as a journey into another culture and reality and ends as a journey into one"s own culture. Ethnocentrism: a tendency to think our own culture is superior to other cultures. Subconsciously assume the way we do things is the only way. Intercultural learning may mean an enhanced awareness of your privilege. Increasing diversity comes from changing us demographics and more global interaction of people. Increasing diversity in the us workforce as well. Second source of demographic change is different immigration patterns. Shifts in patterns in immigrants have resulted in much more racially and ethnically diverse population. Instead of heterogeneous vs homogeneous, it is helpful to think about culture as more or less heterogeneous or homogeneous. Diversity can expand our conceptions of what is possible as various lifestyles and ways of thinking converge. Increased opportunity does not always lead to increased interaction.
