ECONOM 1014 Chapter Notes - Chapter 16: Contestable Market, Dvorak Simplified Keyboard, Nash Equilibrium

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Network good: a good whose value to one consumer increases the more that other consumers use the good. 16. 1 network goods are usually sold by monopolies or oligopolies: microsoft is an example. They price their product high above marginal cost and they are able to do so because people want the same software as most other people . 16. 2 when networks are important, the best product may not always win. Accidents of history: an example of this is the qwerty keyboard. It came first and everyone learned how to type on it. Shortly after, research showed that a dvorak keyboard would lead to more efficient typing but it was too late because qwerty was already locked in. 16. 3 competition in the market for network goods is for the market instead of in the market. What makes the markets of network goods different from standard monopolies and oligopolies is the ease and speed by which the monopoly can change hands.

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