MKTG 370 Chapter 3: Chapter 3 Notes
Document Summary
Chapter 3: crouch, touch, pause engage : your website the hub of your digital marketing world, as a digital marketer, your website is your place of business. Planning: establish your goals for the site. Development: putting it all together, taking the agreed design and constructing the actual pages of the site, crafting the content, links and navigation hierarchy, 4. Testing: making sure everything works the way it should before you let it out on to the big bad internet, 5. Responsive web design (rwd: if your customers are mobile, then you would be wise to design your site with mobile screen sizes and functionality in mind, 6. Deployment: your new site becomes live on the internet for the whole world to find or not, as the. Grab attention: web users are impatient forget flowery introductions and verbose descriptions, make your writing clear, concise and to the point from the start, 2.
