SCHM 2301 Chapter Notes - Chapter 2: Asset Management, Strategic Business Unit, Swot Analysis
6 Oct 2017
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Document Summary
Critical customers and infrastructural design choices intended to create value propositions targeted to address the needs of of businesses that the firm wants to be in. Corporate strategy: communicates the overall mission of the firm and identifies the types. Business unit strategy: determines how a strategic business unit will compete. Business model: the combination of the choices determining the customer an sbu will target, the value propositions it will offer, and the supply chain management capabilities it will employ. What to acquire and what to divest. Customers: parties that use or consume the products of operations management processes. Value proposition: a collection of product and service features that is both attractive to. Levels of strategic planning customers and different than competitor offerings. Planning processes take place at several different levels. The levels should be closely linked so they are mutually consistent and supportive. Determines the overall mission of the firm and the types of businesses that the firm wants.
