PSYCH 221 Chapter Notes - Chapter 8: Normative Social Influence, Social Proof, Controlled Burn

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Prologue: sexual abuse hoax in restaurants across the country, question of why people agree to things said by some figure with importance. In the us: individualistic society so people tend not to conform. However, placed under enough pressure, anyone will conform. Non-violence from police brought protest after protest against segregation laws. Same thing happened in vietnam after the mai lai massacre, in iraq and in afghanistan. Conformity: change in o(cid:374)e(cid:859)s behavior due to real/imagined influence of other people. Elyi(cid:374)g o(cid:374) othe(cid:396)s to guide you(cid:396) (cid:271)eha(cid:448)io(cid:396), (cid:271)elie(cid:448)e a(cid:374)othe(cid:396)(cid:859)s i(cid:374)te(cid:396)p(cid:396)etatio(cid:374) is (cid:272)o(cid:396)(cid:396)e(cid:272)t, helps us choose the appropriate course of action. Dot in the dark test: people told to look at dot for a certain amount of time with the claim that it (cid:449)ould appea(cid:396) (cid:858)to (cid:271)e (cid:373)o(cid:448)i(cid:374)g(cid:859). Whe(cid:374) people (cid:449)e(cid:396)e alo(cid:374)e they said it did(cid:374)(cid:859)t (cid:449)o(cid:396)k (cid:271)ut (cid:449)he(cid:374) i(cid:374) a group with confederates that said it did work, they said it worked too.

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