MK 210 Chapter Notes - Chapter 5: Symbolic Interactionism, Impulsivity
Document Summary
Self-concept (the beliefs a person holds about own attributes and how s/he evaluates the self on these qualities). Self-esteem (positivity of a person"s self-concept): social comparison: evaluate appearance by comparing to others, badges: used to trumpet success. Ideal self (conception of how we want to be) vs. actual self (realistic appraisal of the qualities we do and don"t have): impression management: manage what others think of us through our clothing and products choice. Fantasy (self-induced shift of consciousness used to compensate for a lack of external stimulation or escape from real world problems). Torn self (struggle to retain authentic culture while enjoying western freedom). Symbolic interactionism (relationships with other people play a large role in forming the self). Looking-glass self (bounce signals off others and try to project their impression of us). Identity marketing (promotional strategy whereby consumers alter some aspects of themselves to advertise for a branded product).
