STC 101 Chapter 1: PR Chapter 1 Vocabulary
24 Feb 2017
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Document Summary
Trust: an emotional judgement of one"s credibility and performance on issues of importance. Research-based: when decision-making in the planning and implementation process is based on the acquisition, interpretation and application of relevant facts. Relationship building: a return to the roots of human communication and persuasion that focuses on personal trust and mutual cooperation. Public relations: strategically managing communication to build relationships and influence behavior. Strategic function: one that contributes significantly to the accomplishment of an organization"s mission and goals. Crisis management: the process of anticipating and mediating problems that could affect an organization"s environment and profitability. Issue management: a long-term approach to identifying and resolving issues before they become problems or crises. Strategic management: the process of evaluating all proposed actions by focusing on organizational goals, usually defined in short-term contributions to the bottom line. Misinformation: information that is unintentionally inaccurate or misleading. Disinformation: information that is intentionally inaccurate or misleading.
