33:620:301 Chapter Notes - Chapter 3: Habitat, Pest Analysis, Technological Change
15 Mar 2016
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What are the strategically relevant factors in macro environment: macro environment pestel no direct control, access company"s industry and compeiive environment. How strong are industry"s compeiive forces: 5 compeiive forces (porter"s 5 forces) Customer bargaining power: for each of the 5 forces: What factors are driving industry changes and what impact will it have: idenify what driving factors are. Changes in who buys product and how they use it. Changing societal concerns: assess impact of factors driving industry change. Are the driving forces causing demand to increase or decrease. Is collecive impact of driving forces making compeiion increase or decrease. Higher or lower industry proitability: adjust strategy to prepare for impacts of driving forces. How are industry rivals posiioned in market: revel market posiions by strategic group mapping, strategic group has industry members with similar compeiive approaches and posiions in market. May have comparable product line breadth, same distribuion channels, idenical it approach, similar products and services.
