RETL 487 Chapter Notes - Chapter 3: Jd Sports
Document Summary
Jd sports case: describe the difference between primary and secondary research and how jd. Sports uses both effectively: primary research: a. i. It can also be known as field research. There are many ways to gather the research like quantitative research which is numerically-based. These types of research methods are exit surveys, shopping bag survey and on-site fieldwork. Then there is qualitative information like focus groups and in depth interviews: secondary research: b. i. This kind of research is also known as desk research". This research draws on material that has already been gathered by someone else. These secondary researches include government census data, commercial market research reports and geo-demographic data: how jd sports uses both (primary/secondary research) effectively: c. i. One main method that the company does is a check-out survey. For jd sports it is very simple and it is highly effective.
