COMM 041 Chapter Notes - Chapter 11: Scientific Reports, Sensationalism, Media Literacy
6 Oct 2016
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Mass media: forms of communication that are designed to reach and influence very large audiences. Niche media: forms of communication geared to a narrowly defined audience. Audiences have become increasingly fragmented by digital television, mobile media, and the internet: more americans today are choosing what to listen to or watch on the basis of their political views. Conservative critics accuse the news media of having a liberal bias: media was controlled by a handful of corporations. Mass media corporations could not survive without the financial backing of other large corporations. The influence of newspapers, magazines and news television has declined thirty percent since its peak in 2000. Society has trend away from reporting government and foreign affairs and toward reporting entertainment, lifestyle, and celebrity scandal news. The news media have played and continued to play a key role in exposing corporate and government scandal. Errors can be perpetuated by the new media o.
