SOM 122 Chapter Notes - Chapter 6: Gift Card, Energy Brands, Cost Leadership

• School: Syracuse University
• Department: School of Management
• Course: SOM 122
• Professor: Unkown

Document Summary

Valuable resources: once valuable can no longer be valuable (always change, walkman industry to mp3 industry. Rare resources: not controlled or possessed by many competitors. Impossible or extremely costly or difficult to duplicate. Nonsubstitutable resources: no other resources can replace them and produce similar value or competitive advantage. Swot analysis (situational analysis)- strengths, weaknesses, opportunities, threats: assessment of strengths and weaknesses internally and opportunities and threats externally, helps determine how to increase internal strengths and minimize weaknesses while maximizing external opportunities and minimizing threats. Internally: distinctive competence- something the company can make, do or perform better than its competitors. Cannot be sustained for long without core capabilities. Chapter 6- organizational strategy: core capabilities- decision making routines, problem solving processes and organizational cultures that determine how effectively inputs can be turned into outputs. Home depot and lowes: secondary firms- follow strategies related to but somewhat different from those of the core firms.