COMM 107 Chapter Notes - Chapter 13: Case Method, Cadency

• School: University of Maryland
• Department: Communication
• Course: COMM 107
• Professor: anderson

Document Summary

Central idea: the purpose of the presentation and a specific statement of its main idea. Body: the major points to be expressed in the presentation. Conclusion: a summarizing and possibly a motivating statement. Introduction to a speech: gain the listeners" attention and orient them to the material that will be presented. Introductions containing personal references give a speaker"s reasons for undertaking a presentation on a specific topic. Humorous stories can be an effective way to start a presentation. Orienting material: gives an audience the background necessary to understand the basic material of the speech: historical background, defining terms, personal history and/or tie to the topic, importance to the listeners. Statement of the speech"s central idea: intended to keep the speaker on course for developing a purposeful and well-organized speech. Body of a speech: develops through major points as well as any subpoints needed to develop the speaker"s central idea. Comparison: tell how the two types of institutions are alike.