PSY 352 Chapter Notes - Chapter 2: Likert Scale, Open Data Protocol, Social Desirability Bias
26 Aug 2016
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Lecture outline #2: personality assessment, measurement, and research design. Buerkle (1960): mention spouse, relationship, family well-adjusted marriage. Bochner (1994): % of americans vs. kenyans listing social groups. Part 1: four types of personality data: self-report data (s-data): ask person about themselves (e. g. 20 statements test) 1 2 3 4 5 6 7 strengths of s-data: access to info that other don"t have (e. g. anxiety, self-esteem, goals) easy to measure weaknesses of s-data: Will people be honest? social desirability: tendency to answer in attractive/likeable ways. If you think sd is a bias to be filtered from data: Component of happiness, mental health: observer-report data (o-data): Ask someone else about a person strengths of o-data: access to info not available to person (e. g. reputation, social perceptions: sometimes with extremely short exposure! Can use multiple observers weaknesses of o-data: Whom should we use as observers: test data (t-data): Put people in standardized situation, look for similarities/differences.
