BUS 102 Chapter Notes - Chapter Porter: Creating Shared Value, Harvard Business Review, Energy Star
Document Summary
Porter, michael and kramer, mark. (2011) creating shared value: how to reinvent capitalism and unleash a. I(cid:374) the a(cid:396)ti(cid:272)le, (cid:862)c(cid:396)eati(cid:374)g ha(cid:396)ed value: ho(cid:449) to rei(cid:374)(cid:448)e(cid:374)t capitalis(cid:373) a(cid:374)d u(cid:374)leash a wa(cid:448)e of i(cid:374)(cid:374)o(cid:448)atio(cid:374) a(cid:374)d g(cid:396)o(cid:449)th,(cid:863) by michael e. porter and mark r. kramer. The authors emphasize the importance of shared value to business success. I will also be utilizing examples of walt disney company to illustrate the benefits of creating shared value. The article was written in 2011, and discusses the importance of shared value for businesses and society. Michael e. porter and mark r. kramer, we can see the ties between the concepts of shared value and positioning o(cid:374)e"s (cid:272)o(cid:373)petiti(cid:448)e ad(cid:448)a(cid:374)tage. The autho(cid:396)s sa(cid:455), (cid:862)the solution lies in the principle of shared value, which involves creating economic value in a way that also creates value for society by addressing its needs and challenges. Busi(cid:374)esses (cid:373)ust (cid:396)e(cid:272)o(cid:374)(cid:374)e(cid:272)t (cid:272)o(cid:373)pa(cid:374)(cid:455) su(cid:272)(cid:272)ess (cid:449)ith so(cid:272)ial p(cid:396)og(cid:396)ess(cid:863) (cid:894)po(cid:396)te(cid:396), k(cid:396)a(cid:373)e(cid:396), p. (cid:1010)(cid:1008)(cid:895).
