EIN 5117 Chapter Notes - Chapter 9: Data Science, Data Governance, Data Visualization
Document Summary
Chapter 9: business analytics- the extensive use of data and quantitative analysis to support fact- based decision making within organizations. Increase sales: detect fraud, optimize operations, reduce costs. Highly i(cid:374)(cid:395)uisiti(cid:448)e, (cid:272)o(cid:374)ti(cid:374)ually aski(cid:374)g (cid:395)uestio(cid:374)s, pe(cid:396)fo(cid:396)(cid:373)i(cid:374)g (cid:862)(cid:449)hat-if(cid:863) a(cid:374)alyses, a(cid:374)d challenging assumptions and existing processes: require a mastery of statistics, math, and computer programming. Spreadsheets: used to create reports and graphs based on that data. Reporting and querying tools: reporting and querying tools can present data in an easy-to-understand fashion via formatted data, graphs, and charts. Data visualization tools: data visualization- the presentation of data in a pictorial or graphical format. Most people are better able to see significant trends, patterns, and relationships in data that is presented in a graphical format rather than in tabular reports and spreadsheets. Chapter 9: word cloud- a visual depiction of a set of words that have been grouped together because of the frequency of their occurrence.
