WRIT 107B Chapter Notes - Chapter 4: Dependent Clause
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Indirect strategy: used when the reader may feel uninterested, displeased, disappointed, or hostile about the message. Attract attention (ask an arresting question, empathize with audience"s concerns, forge common ground in a statement reader and writer agree on, mention an audience benefit, offer a compliment or praise) I - build interest (provide acts, statistics, examples, or details relevant to reader; reduce resistance by anticipating objections; establish the value of a proposal; employ both logical and emotional appeals) D - increase reader desire (spell out reason to act) A - ask reader to take action (tell reader what action is requested, weave reader benefit into request) types of persuasion. Claims or requests for adjustments: adjustments are written when things go wrong direct approach honest argument that appeals to the audience"s intelligence. Favor request grabbing the reader"s attention with a compliment or a benefit.
