WRIT 107T Chapter Notes - Chapter 0: Cognitive Style, Spatial Analysis, Microsoft Powerpoint
Document Summary
Powerpoint is presenter-oriented and not content-oriented or audience-oriented. Cognitive style characteristic of the standard default pp presentation: A hierarchical single-path structure as the model for organizing content. Breaking up narrative and data into slides and fragments. Temporal sequencing of information rather than spatial analysis. Statements that are too long to fit on a pp slide should not be abbreviated; instead, find a better way to make presentations. Little information per slide --> many slides needed. Visual reasoning works more effective when the relevant information is shown adjacent in space within our eyespan. Can only communicate sequence, priority, or simple membership. Ignores and conceals the causal assumptions and analytic structure of the reasoning. Rates of transmitting visual evidence is far higher than transmitting oral evidence. But pp slides have much lower rates of information transmission than the talk itself because:
