TXMI 3210 Chapter Notes - Chapter 1: Fashion Design, Sales Promotion

• School: University of Georgia
• Department: Textiles, Merchandising and Interiors
• Course: TXMI 3210
• Professor: Katalin Medvedev

Document Summary

Fashion has a great impact on the economy. Fashion-the style or styles of clothing and accessories worn at a particular time by a particular group of people. The total process of marketing has been adopted by the fashion business and is being applied to the products and services of fashion industries. Marketing focuses on satisfying the customer needs. Fashion merchandising-sales promotion as a comprehensive function, including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling-the planning required to have the 5 r"s. Five r"s of merchandising-the correct fashion merchandise at the right time, right place, right price, right quantity, and right sales promotions. Consumers decide what fashion will be by influencing design. Fashion"s direction can be determined and its changes predicted with remarkable accuracy. Style-the characteristic or distinctive appearance of garments the combination of features that makes it different from other garments. When styles return to fashion, their basic elements remain the same.