ECON 401 Chapter Notes - Chapter 3: Chocolate Syrup, Indifference Curve, Substitute Good
Chapter 3: Preferences
• Eooi oept of est thigs
• Consumption bundles: the objects of consumer choice; complete list of the goods and
services that are involved in choice
3.1 Consumer Preferences
Strictly preferred
≻
Indifferent
~
Weakly prefers
≽
3.2 Assumptions about Preferences
1. Complete: any 2 different consumption bundles can be compared; given any given x-
bundle and y-bundle, we assume that , ≽ , or , ≽ , or both
which means , ~,
2. Reflexive: any bundle is at least as good as itself; , ≽ ,
3. Transitive: if , ≽ , and , ≽ , , then we assume , ≽
,
3.3 Indifference Curves
• Indifference curve: describes preferences graphically; the bundles for which the
consumer is just indifferent to ,
• Weakly preferred set: all of the consumption bundles that are weakly preferred to
bundle , , includes the indifference curve
• Indifference curves representing distinct levels of preference cannot cross. does’t
satisfy transitive assumption).
3.4 Examples of Preferences
• For a given change in good 1, how does good 2 have to change to make the consumer
just indifferent between + ∆, + ∆ and , ?
o In other words, if we increase good 1 consumption, how much will we have to
hage the seod good’s osuptio to get ak to the origial idifferee
curve?
• Perfect substitutes: if the consumer is willing to substitute one good for another at a
constant rate (not always a 1-for-1 tradeoff)
o How much you have to tradeoff is the slope of each line. Will always be
linear/have constant slope.
• Perfect complements: goods that are always consumed together in fixed proportions. L-
shaped indifference curve, with the vertex of the L occurring where the number of good
1 is suited to the number of good 2 consumed (not always 1-for-1, can be 1 scoop of ice
cream and 3 scoops of chocolate sauce). Increasing the number of both goods will move
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ECON 401 Full Course Notes
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