MIS 301 Chapter Notes - Chapter 13: Sql, Database Administrator, Database Design
6 Oct 2016
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Chapter 13: the data asset: databases, business intelligence, analytics, big data, and. Big data: used to describe the massive amount of data available to today"s managers. Big data are often unstructured and are too big and costly to easily work through use of conventional databases, but new tools are making these massive datasets available for analysis and insight. Business intelligence (bi): a term combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis. Analytics: a term describing the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions. The amount of data being created doubles every two years. Information: data presented in a context so that it can answer question or support decision making. Knowledge: insight derived from experience and expertise. Database: a single table or a collection of related tables.
