MKT 320F Chapter Notes - Chapter 8: Portable People Meter, List Of Statistical Packages, Contingency Table
Document Summary
-may use a combination of both to get information during the marketing strategy planning process. -usually separate marketing research department in companies that work with specialists to carry out work on particular projects. -smaller companies may rely on salespeople or managers to conduct research. -information technology specialists that help set up and maintain mis. -work to develop a continual flow of information that is available and quickly accessible from mis when needed. -advances in technology= radical improvements in marketing information systems. -easy to set up mis and exchange data among remote computers. -type of information changing; not just number crunching for computers: can create spreadsheets, reports, presentations, photos, video, table of statistics, etc. -intranet: system for linking computers within a company; works like the internet however to maintain security, access to websites or data on intranet is usually limited to employees. -easy to publish new information to the website.
