RTF 305 Chapter Notes - Chapter 4: Hypodermic Needle, Propaganda Model, Teen Mom
8 May 2016
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Media effects part 1: understanding media effects on individuals. Media can influence how you think about an area: attitudes. Media can affect the way that you think of yourself: emotions. Media can positively or negatively influence you: opinions. What has media done to influence your thoughts on the refuge crisis: behaviors. Two broad approaches to understand effects based on the effect size and strength. Strong effects: propaganda, ex: hitler"s popularity attributed to his radio broadcasts, so propaganda was seen as a brainwashing tool via media, the ducktators (1942): american propaganda against the. Media effects part 2: theories of strong effect. Media has a direct and powerful effect. Any fear of content effects really leads to content regulation: ex: censoring tv for children. Media can be a weapon in turning people for or against ideas. Continuing power of ownership and political power to set ideology & media power to set hegemonic assumptions.
