MKT 3013 Chapter Notes - Chapter 2: Sales Promotion, Swot Analysis, Computer Monitor
Document Summary
A legal entity that consists of people who share a common mission. This motivates them to develop offerings (goods, services, or ideas) that create value for both the org and the customers. Organizations that develop similar offerings, such as the computer industry or the automobile industry an organization"s long-term course of action designed to deliver a unique customer experience while achieving its goals. A road map for the marketing actions of an org for a specified future time period, such as. Usually the result of the planning phase of the strategic marketing process: mission. A statement of the org"s function in society that often identifies its customers, markets, products and technologies: organizational. The set of values, ideas, attitudes and norms of behavior that is learned and shared among the members of an org: organizational. Business + goals (objectives), both long/short term: goals or objectives. Are statements of an accomplishment of a task to be achieved, often by a specific time.
