MKT 3013 Chapter 10-11: Definitions - Products
Document Summary
Study online at quizlet. com/_1n0veq: product: is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers" needs and is received in exchange for money or something else of value, goods: Intangible actions or benefits: 4 types of. Products: convenience product, shopping product, specialty product, unsought product, convenience. Purchased frequently, conveniently, and with a minimum of shopping effort. A product that requires comparison shopping, because it is usually more expensive and found in fewer stores: homogeneous. Categories where consumers don"t know much about that category. Don"t know the distinctions. (washing machines: heterogeneous consumers can distinguish between the, specialty. Product: product mix different options available in the marketplace. (suv and smart car) A particular item for which consumer search extensively and are reluctant to accept substitutes. ( socks for oligarchs, diamond engagement ring vs cubic zirconia)
