MASC 101 Chapter Notes - Chapter 11: Junk Food, Sri International, Sales Promotion
29 Mar 2018
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Advertising: any form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor. Industrialization: going from work done by hand in small shops to mass production of goods in factories. Modernization: changing from a society in which people"s identities are fixed at birth to a society where people can choose who they want to be and how they present themselves to the world. Economy of abundance: where there are as many or more goods available as people are able to buy. Brand names: a word or phrase attached to prepackaged consumer goods so they can be better promoted and identified. Early brands include: quaker oats, pears" soap. Radio and television conceived as advertising media. Local advertising: designed to get people to use local stores, businesses, or service providers. National advertising: designed to build demand for a nationally available product or service.
