ME 2024 Chapter Notes - Chapter 9: Mail, Storyboard, Focus Group
29 Oct 2016
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Steps for texting product concepts: define the purpose of the concept test, choose a survey population, choose a survey format, communicate the concept, measure customer responses. Interpret the results: reflect on the results and the process. Step 1: define the purpose of the concept test. Write questions that the team wishes to answer with the test. Choose a survey population that mirrors the target market. Intercepts- asking people questions in public places: prearranged telephone conversations at a trade-show booth. Postal mail- somewhat slower than other ways and suffer from relatively. Email- slightly more likely to reply then postal mail. Verbal description: a short description (around a short paragraph or collection of bullet point) Sketch: line drawing showing product in perspective. Storyboard: series of images that communicates a temporal sequence of actions involving the product. Physical appearance models: (cid:862)look-a-like(cid:863) (cid:373)odels, looks like produ(cid:272)t (cid:271)ut does(cid:374)"t work.
