MKTG 3104 Chapter Notes - Chapter 7: Retail, Intermediate Good, Final Good
28 Sep 2016
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4:55 pm traditional b2b exchanges - a manufacturer, needs to work with another company to obt. Distinctions between b2b and business-to-consumer (b2c): the ultimate user of the product / service is different, b2b transactions tend to be more complex and involve multiple members of both t, b2b organizations, manufacturers and service providers. Manufacturers buy raw materials, components, and parts that allow them to: resellers - marketing intermediaries that resell manufactured products without sig wholesalers and distributors, government. In most countries, the central government is one of the largest purchasers of. U. s. government spends . 7 trillion annually on procuring goods and service: b2b buying process, typically, b2b buyers specify their needs in writing and ask potential suppliers to su. Whereas b2c buying decisions are usually made by individuals or families and. Stage 1 of the b2b buying process: need recognition: buying organization recognizes a need. Stage 2: product specification: requirements and specifications that the product must have.
