FM 114 Lecture Notes - Lecture 10: Fashion File, National Retail Federation, Fashion Group International
12 Sep 2016
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Document Summary
The only segment of the fashion industry that works with all other segments simultaneously. Fashion forecasting: the doneger group (d3), promostyl, here & there are some of the big names involved in the business of forecasting fashion, a relatively recent trend: Prior to the 50s, fashion was still dictated by the trickle down theory. Fashion shows were the undisputed arbiter of taste: each company uses one ore more formats to disseminate information (predictions as early as 18 months in advance of a season) to its clients including; Forecast reports- which can range from a one-page flyer to entire books (called trend books) which alerts customers to color direction, prints and silhouettes. Fabric and color libraries- a company library where swatches of fabric and fibers are available. Audiovisual packages- slide and video packages covering trends in color, fabric, prints and silhouettes. Conferences: consultation can take place once or any number of times depending on how the contract reads.
