SN 101 Lecture Notes - Lecture 1: Mass Media, Institute For Operations Research And The Management Sciences, Instrumentalism

• School: Co-Greene, Co Green, C-GCC, CGCC
• Department: Sign Language
• Course: SN 101
• Professor: Olian

Document Summary

Shape and nuance our perspectives and experiences. Communication media affect us on individual, societal, and global levels. The internet has allowed individuals to become content producers, not just content consumers. Communications technology has the ability to shrink space (the telegraph, telephone, radio, television, and internet). Concerns about media: commercialization and privatization, privacy, and the digital divide. The act of making a message common to one or more people. We decide who we are based on how others react to us. Communication satisfies a range of our social needs: pleasure, affection, inclusion, escape, relaxation, and control. Communication is an important key to effectiveness in a variety of everyday setting. Shannon and weaver"s mathematical model of communication. Does not consider the social context of communication. Social variables (language, culture, individual traits) influence the way communication takes place. Emphasizes social and media-related variables that inform the process of communication.