MKTG 370 Lecture Notes - Lecture 1: Intergalactic Computer Network, Vint Cerf, Sri International
Document Summary
Early networks: the internet story started in 1957, starts with the ussr"s launch of the sputnik satellite, it signaled that the u. s. was falling behind the russians in the technology stakes, prompting the. Boom, boom bang: for a time, it seemed like the halcyon days of the late 1990s would continue forever, that the dot. com bubble was impervious to bursting. Facebook, watching video clips on youtube, etc: we have business 2. 0, government 2. 0, education 2. 0, careers 2. 0 and, of course, marketing. Niche aggregation is growing: the abundance and diversity of online content allows consumers to participate and indulge their specialist interests and hobbies, 5. Micropublishing of personal content is blossoming: 6. Rhys jones of interactive marketing trends: these consumers are doing exactly what people have been doing for thousands of years. Development: putting it all together, taking the agreed design and constructing the actual pages of the site, crafting the content, links and navigation hierarchy, 4.
