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All Educational Materials for NRSG at Australian Catholic University

NRSG 121- Final Exam Guide - Comprehensive Notes for the exam ( 61 pages long!)
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[NRSG 121] Comprehensive Spring guide including any lecture notes, textbook notes and exam guides.find more resources at oneclass.com Chapter 7 SELECTING THE CHANNEL MEMBERS Chapter Objectives The selection of...

NRSG
NRSG 121
asth
NRSG 121 Lecture Notes - Lecture 4: Crisis Management, Independent Business, Throughput

Chapter 4 BEHAVIORAL PROCESSES IN MARKETING CHANNELS Chapter Objectives This chapter notes that channel conflict is an inherent behavioral dimension in marketing channels and is pervasive because it stems from many causes ...

NRSG
NRSG 121
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NRSG 121 Lecture Notes - Lecture 17: Longrun, Vertical Integration, Gross Margin

Chapter 6 DESIGNING THE MARKETING CHANNEL Chapter Objectives Channel design refers to those decisions involving the development of new marketing channels where none had existed before or to the modification of existing cha...

NRSG
NRSG 121
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NRSG 121 Lecture Notes - Lecture 5: Rolex, Marketing Channel, Marketing Mix

Chapter 5 STRATEGY IN MARKETING CHANNELS Chapter Objectives Channel strategy refers to the broad principles by which the firm expects to achieve its distribution objectives for its target markets. It focuses on the place v...

NRSG
NRSG 121
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NRSG 121 Lecture Notes - Lecture 3: Secure Channel

Chapter 7 SELECTING THE CHANNEL MEMBERS Chapter Objectives The selection of channel members is the last (seventh) phase of channel design. The selection process consists of three basic steps: (1) finding prospective channe...

NRSG
NRSG 121
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NRSG 121 Lecture Notes - Lecture 18: Brand Equity, In Essence, Clear-Channel Station

Chapter 10 PRODUCT ISSUES IN CHANNEL MANAGEMENT Chapter Objectives Effective channel management requires that the channel manager be aware of how channel management interfaces with product, price, promotion, and logistics ...

NRSG
NRSG 121
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NRSG 121 Lecture Notes - Lecture 7: The Main Point, Marketing Mix, Surefire

Chapter 11 PRICING ISSUES IN CHANNEL MANAGEMENT Chapter Objectives Pricing strategy should incorporate channel considerations before being implemented. If the channel members perceive a manufacturers pricing strategy to be...

NRSG
NRSG 121
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NRSG 121 Lecture 3: chapter_09_1

Chapter 9 MOTIVATING THE CHANNEL MEMBERS Chapter Objectives Channel management is necessary, and a fundamental part of channel management is that of motivating the channel members. The three facets of motivation management...

NRSG
NRSG 121
asth

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