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All Educational Materials for BHO 3439 at Victoria University

Marketing Services and Experiences

Marketing serviced and innovation

Chapter 1New perspective on marketing in the service economy pg 6ServicesAny act or experience that one party can offer anotherIts intangible and doesnt result in ownershipEXAMPLES Consumer Services Business Services Airl...

BHO 3439
Helen Madden
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