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MKC3140 Final: MKC3140 Lecture :
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find more resources at oneclass.com MKC3140 Strategy Notes Developing Marketing Strategies and Plans 1. How does marketing affect customer value? 2. How is strategic planning carried out at thecorporate and ...

Business - Marketing - MKC
MKC3140
Felix
CHM1022 Lecture 99: NOTES LECTURE 1-36

CHM1022 NOTES 2018 WEEK 1 INTRODUCTION TO ORGANIC CHEMISTRY INTRO TO HYDROCARBONS Hydrocarbons are the simplest form of organic molecules, consisting of only carbon and hydrogen They can be classified as either saturated o...

Chemistry
CHM1022
Drasko Vidovic
MKC3140 Lecture 3: MKC3140 Lecture :
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MKC3140 Strategy Notes A marketer is someone who seeks a responseattention, a purchase, a vote, a donationfrom another party, called the prospect 8 Demand States 1. Negative 2. Nonexistent 3. Latent 4. Declining 5. Irregul...

Business - Marketing - MKC
MKC3140
Felix
MKC3140 Lecture Notes - Lecture 1: Supply Chain
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MKC3140 Strategy Notes Supply chain A channel stretching from raw materials to components to finished products carried to final buyers (Fig 1.3: The Supply Chain for Coffee) Competition: all the actual and potential rival ...

Business - Marketing - MKC
MKC3140
Felix
MKC3140 Lecture Notes - Lecture 2: Value Proposition, Viral Marketing, Earned Media
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MKC3140 Strategy Notes Type of Needs Stated Real Unstated Delight Secret Core Marketing Concepts Target markets Positioning Segmentation Value proposition: a set of benefits that satisfy those needs Offerings: a combinatio...

Business - Marketing - MKC
MKC3140
Felix
MKC3140 Lecture 4: MKC3140 Lecture :
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MKC3140 Strategy Notes Defining marketing for the new realities What is the scope of marketing? What are some core marketing concepts? What forces are defining the new marketing realities? What new capabilities have these ...

Business - Marketing - MKC
MKC3140
Felix
PHY3171 Lecture Notes - Lecture 12: Angiotensin-Converting Enzyme, Angiotensin-Converting Enzyme 2, Angiotensin

L12: SEX DIFFERENCES IN CVD Testosterone + CVD Vascular tone o In kidneys and large vessels is a constrictor Increase vascular growth Increases bad lipid profile (estrogen has opposite effect) Enhances recruitment of infla...

Science - Physiology
PHY3171
Roger Evans
PHY3171 Lecture Notes - Lecture 14: Tight Junction, Posterior Cerebral Artery, Internal Carotid Artery

L14: CEREBRAL BLOOD FLOW AND STROKE STROKE Insufficiency of blood supply o Glucose + oxygen depravation o Build-up of wastes Ischemia for just a few second can have little to no damage But 6-8 minutes is cerebral infarctio...

Science - Physiology
PHY3171
Roger Evans
PHY3171 Lecture Notes - Lecture 13: Smooth Muscle Tissue, Gap Junction, Calcitonin Gene-Related Peptide

L13: NOVEL VASCULAR CONTROL MECHANISMS Endothelial cell lining in all blood vessels stops clotting Otherwise blood would stick In some arteries: the endothelium projects through the lamina to the underlying smooth muscle t...

Science - Physiology
PHY3171
Roger Evans
PHY3171 Lecture 15: L15 Dive response

L15: DIVE RESPONSE 3 MAIN OUTCOMES Apnea: prevents aspiration of water (wet drowning) Peripheral vasoconstriction: redistributes blood flow from non-essential to essential organs (allows energy preservation for heart and b...

Science - Physiology
PHY3171
Roger Evans
PHY3171 Lecture 18: L18 Sympathetic overactivity + hypertension

L18: SYMPATHETIC OVERACTIVITY AND HYPERTENSION Increase in sympathetic activity associated with hypertension sympathetic activity to whole body, brain, kidney, heart + impaired NAT in the heart Need to be able to assess sy...

Science - Physiology
PHY3171
Roger Evans
PHY3171 Lecture Notes - Lecture 9: Central Venous Pressure, Renal Function, Renal Artery

L8: ROLE OF THE KIDNEYS IN THE LONG-TERM REGULATION OF BP Arterial pressure influences kidney function via pressure natriuresisdiuresis Additionally, kidney function also influences arterial pressure via influencing: blood...

Science - Physiology
PHY3171
Roger Evans
PHY3171 Lecture 3: Neural Mechanisms

80318 CARDIOVASCULAR RESPONSE TO STRESS L3 RVLM pacemaker for sympathetic drive to the cardiovascular system o Has inputs from NTS (afferent nerves), CVLM, hypothalamic areas Neural pathway for carotid sinus baroreceptors ...

Science - Physiology
PHY3171
Roger Evans
PHY3171 Lecture Notes - Lecture 2: Carotid Sinus, Preganglionic Nerve Fibers, Pulmonary Stretch Receptors

60318 CARDIOVASCULAR RESPONSE TO STRESS L2 Autonomic nervous system Efferent Sympathetic = blood vessels (arteries, arterioles, venules and veins) + the heart (both cardiac pacemaker + ventricular mussel parts) o HR + cont...

Science - Physiology
PHY3171
Roger Evans
PHY3171 Lecture 4: CVS Hormones

find more resources at oneclass.com 13/03/18 CARDIOVASCULAR RESPONSE TO STRESS L4 HORMONES Hormones are not just endocrine Any chem...

Science - Physiology
PHY3171
Roger Evans

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