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All Educational Materials for Management Core at McGill University

MGCR 352 Final: Chapters 16 to 18 Review

find more resources at oneclass.com Chapter XVI XVIII - Integrated Marketing Communications and Promotion: Integrated Marketing Communications (IMC): the careful coordination of all promotional messages for a prod...

Management Core
MGCR 352
Hamid Etmad
MGCR 352 Final: Chapter 14 Review

find more resources at oneclass.com Chapter XIV - Marketing Channels: Marketing channels: individuals and firms involved in the process of making a product or service available for use or consumption by consumers. ...

Management Core
MGCR 352
Hamid Etmad
MGCR 352 Study Guide - Final Guide: Price Ceiling, Yield Management, Price Floor

Chapter XIII - Pricing: Price: That which is given up in exchange to acquire a good or service (has direct impact on both revenue and profit). Factors that drive price: a. Utility b. Cost of time c. Occasion d. Availabilit...

Management Core
MGCR 352
Hamid Etmad
MGCR 352 Study Guide - Final Guide: Generic Brand, Brand Equity, Brand Licensing

find more resources at oneclass.com Chapter XI - Branding and managing products: Brand: A name, term, symbol, design or combination thereof that identifies a sellers products and differentiated them from competitor...

Management Core
MGCR 352
Hamid Etmad
MGCR 352 Study Guide - Final Guide: Marketing Mix, Business Analysis, Virtual Reality

find more resources at oneclass.com Chapter X- Developing New Products Product: everything, both favorable and unfavorable, received in an exchange. The product is the heart of the marketing mix. Price, Place, and ...

Management Core
MGCR 352
Hamid Etmad
MGCR 352 Final: Chapter 7 Review

find more resources at oneclass.com Chapter VII- Reaching Global Markets Why go Global: Canada is a small market NOT ENOUGH Developing and Less Developed Countries are largely untapped and growing ...

Management Core
MGCR 352
Hamid Etmad
MGCR 352 Study Guide - Final Guide: Consumer Reports, Subculture, Opinion Leadership

find more resources at oneclass.com Chapter IV- Consumer Behavior Understanding: what consumers do Why they do it Is it is a vital first step towards being able to predict and ultimately influence ...

Management Core
MGCR 352
Hamid Etmad
MGCR 352 Study Guide - Final Guide: Swot Analysis, Consumerism, Marketing Mix

find more resources at oneclass.com Chapters II-III: Developing successful Marketing Strategies and Scanning the Marketing Environment Three Levels of Strategy Corporate level strategy: overall strategy for an...

Management Core
MGCR 352
Hamid Etmad
MGCR 352 Final: Chapter 1 Review

find more resources at oneclass.com Chapter I- Marketing: Customer Value, Satisfaction, Relationships, and Experiences Marketing: An organizational function and a set of processes for creating, communicating, and d...

Management Core
MGCR 352
Hamid Etmad
MGCR 352 Lecture Notes - Lecture 1: Social Marketing, Ecrm, Market Segmentation

Ch.1 Creating Customer Value, Relationships and Experiences Through Marketing Cost: explicit, implicit, time cost Consumer satisfaction: varies (safety...) Definitions: Marketing: The activity for creating, communicating, ...

Management Core
MGCR 352
Etemad

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