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RYERSONCRI 630Victoria LaurenceWinter

CRI 630- Midterm Exam Guide - Comprehensive Notes for the exam ( 39 pages long!)

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Product placement and buzz: wilson, of cial ball of the super bowl. A new ball is used for each play: ashley madison. com tried to advertise during the
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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Study Guide - Final Guide: Anacin, Infomercial, Product Placement

Term re-cap ~ exam format: m/c, short answer, matching ~ Barnum: art of the promise: selling the dream, building anticipation, using accolades, celebri
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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Study Guide - Final Guide: Film Poster, Health Canada, Photo Caption

History of advertising: rise of industrialization (more products available and adorable creating choice) Industrialization: rise of literacy, consumer
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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Study Guide - Final Guide: Carbon Footprint, Corporate Social Responsibility, Search Engine Marketing

Advertising: the action of calling something to the attention of the public especially by paid announcements. Printing press: machine created by johann
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RYERSONACC 406Richard DeklerkWinter

ACC 406 Lecture 11: HW Chapter E11-5,E11-6,E11-10,E11-11

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RYERSONACC 406Richard DeklerkWinter

ACC 406 Lecture Notes - Lecture 3: Canada Day, Variable Cost, Forklift

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RYERSONACC 406Richard DeklerkWinter

ACC 406 Lecture Notes - Lecture 5: Finished Good, Financial Statement, Gross Margin

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RYERSONACC 406Richard DeklerkWinter

ACC 406 Lecture 4: HW Chapter E4-13,E4-16,E4-19,E4-21,E4-27

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RYERSONACC 406Richard DeklerkWinter

ACC 406 Lecture Notes - Lecture 7: Kilogram, Decal, Quality Control

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RYERSONACC 406Richard DeklerkWinter

ACC 406 Lecture Notes - Lecture 10: Minivan

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RYERSONACC 406Richard DeklerkWinter

ACC 406 Lecture Notes - Lecture 13: Earnings Before Interest And Taxes, Corporate Social Responsibility

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RYERSONACC 406Richard DeklerkWinter

ACC 406 Lecture 9: HW Chapter E9-24, E9-25,E9-27

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RYERSONECN 204eric namWinter

ECN 204 Lecture Notes - Lecture 4: Disposable And Discretionary Income, Grain Elevator, European Route E40

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RYERSONECN 204eric namWinter

ECN 204 Lecture Notes - Lecture 2: Government Budget Balance, Tax Wedge, Aggregate Demand

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture Notes - Lecture 7: Make America Great Again, Dietrich Mateschitz, Krating Daeng

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How did advertisers differentiate this parity product: mass production techniques used to make war materials were now making commercial products ( pari
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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture Notes - Lecture 7: Lean Cuisine, Engagement Marketing, Funhouse

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture Notes - Lecture 8: Corporate Social Responsibility, Tiger Woods, Air Jordan

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Two elements that are always there: the presence of a bottle, the word absolute + a word . In the book : absolute larceny: font, placement of the words
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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture 8: Ethics in Advertising

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture Notes - Lecture 9: Westjet, Canadian Content, French Market

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture Notes - Lecture 4: Super Bowl Li, Ridley Scott, Queensboro Corporation

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First electronic medium, paved the way for tv, web. Broadcasters sold pockets of time to ad agencies. Product placement and buzz: wilson, of cial ball
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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture Notes - Lecture 6: Royal Ontario Museum, Marlboro Man, Fourth Wall

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They bring the audience in the conversation by asking them questions this is the notion of the fourth wall. Hair colour so natural only her hairdresser
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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture Notes - Lecture 1: Adsense, Media Planning, Copywriting

Twitchell, james. (2000) twenty ads that shook the world, three rivers press (reading) Advertising and marketing websites: adage. com, strategyonline.
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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture Notes - Lecture 6: Media Planning, Swot Analysis, Media Buying

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture Notes - Lecture 3: Community Management, Ridley Scott, George Orwell

The super bowl: 100 million people tune in, a 30 second ad costs approx. It was a failure (they didn"t test this one) 29/01/18: after a three-month hia
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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 7-9: Thomas Nast, De Beers, War Bond

The kid in upper 4: the birth of advocacy advertising. Exvertisment (issue advertising): advocacy advertising: uses emotional story-telling, pulling at
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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 15-18: Tiger Woods, Direct Response Television, Air Jordan

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 13-14: Make America Great Again, Unique Selling Proposition, Barry Goldwater

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 1-3: The Illustrated London News, Aspirational Brand, Direct Marketing

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 1-20: New York, New Haven And Hartford Railroad, Queensboro Corporation, De Beers

Mikie Jae6 Page
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Created well known catchphrases i. e. once in a lifetime : novel freakshow - bearded lady, big on selling hype vs. product, coined an event and an expr
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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 10-12: Marlboro Man, William Bernbach, Clairol

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 4-6: Queensboro Corporation, Nathaniel Hawthorne, Claude Hopkins

Chapter 4: pepsodent, claude hopkins and the magic of the preemptive claim. Preemptive claim: getting out there first against competitors (for intercha
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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture Notes - Lecture 7: Make America Great Again, Dietrich Mateschitz, Krating Daeng

Mikie Jae4 Page
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How did advertisers differentiate this parity product: mass production techniques used to make war materials were now making commercial products ( pari
View Document
RYERSONCRI 630Victoria LaurenceWinter

CRI 630- Midterm Exam Guide - Comprehensive Notes for the exam ( 39 pages long!)

Mikie Jae39 Page
0
Product placement and buzz: wilson, of cial ball of the super bowl. A new ball is used for each play: ashley madison. com tried to advertise during the
View Document
RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture Notes - Lecture 7: Lean Cuisine, Engagement Marketing, Funhouse

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture Notes - Lecture 8: Corporate Social Responsibility, Tiger Woods, Air Jordan

Mikie Jae6 Page
0
Two elements that are always there: the presence of a bottle, the word absolute + a word . In the book : absolute larceny: font, placement of the words
View Document
RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 7-9: Thomas Nast, De Beers, War Bond

The kid in upper 4: the birth of advocacy advertising. Exvertisment (issue advertising): advocacy advertising: uses emotional story-telling, pulling at
View Document
RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 15-18: Tiger Woods, Direct Response Television, Air Jordan

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture 8: Ethics in Advertising

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture Notes - Lecture 9: Westjet, Canadian Content, French Market

Mikie Jae5 Page
0
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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Study Guide - Final Guide: Anacin, Infomercial, Product Placement

Term re-cap ~ exam format: m/c, short answer, matching ~ Barnum: art of the promise: selling the dream, building anticipation, using accolades, celebri
View Document
RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 13-14: Make America Great Again, Unique Selling Proposition, Barry Goldwater

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Study Guide - Final Guide: Film Poster, Health Canada, Photo Caption

History of advertising: rise of industrialization (more products available and adorable creating choice) Industrialization: rise of literacy, consumer
View Document
RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Study Guide - Final Guide: Carbon Footprint, Corporate Social Responsibility, Search Engine Marketing

Advertising: the action of calling something to the attention of the public especially by paid announcements. Printing press: machine created by johann
View Document
RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture Notes - Lecture 7: Lean Cuisine, Engagement Marketing, Funhouse

View Document
RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 15-18: Tiger Woods, Direct Response Television, Air Jordan

View Document
RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Study Guide - Final Guide: Anacin, Infomercial, Product Placement

Term re-cap ~ exam format: m/c, short answer, matching ~ Barnum: art of the promise: selling the dream, building anticipation, using accolades, celebri
View Document
RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture Notes - Lecture 7: Lean Cuisine, Funhouse, Engagement Marketing

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Lecture 8: Ethics in Advertising

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 7-9: Thomas Nast, De Beers, War Bond

The kid in upper 4: the birth of advocacy advertising. Exvertisment (issue advertising): advocacy advertising: uses emotional story-telling, pulling at
View Document
RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 10-12: Marlboro Man, William Bernbach, Clairol

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 13-14: Make America Great Again, Unique Selling Proposition, Barry Goldwater

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