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All Educational Materials for MKT 100 at Ryerson University

RYERSONMKT 100Steven ChuangWinter

MKT 100- Final Exam Guide - Comprehensive Notes for the exam ( 100 pages long!)

Cynthya Liang100 Page
29 Mar 2018
0
Building an office, buying a forklift, buying land. Develop and execute a marketing program based on the marketing mix (product, price, place, promotio
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RYERSONMKT 100Daryl D' SouzaFall

MKT 100 Study Guide - Comprehensive Final Guide: Eth, Tim Hortons, Unique Selling Proposition

OC121986631 Page
1 Dec 2016
35
1. product (creating value) a. product includes the physical features of the product such as: size, brand, quality, features, packaging, and warranty.
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RYERSONMKT 100Paul GillespieSpring

[MKT 100] - Final Exam Guide - Everything you need to know! (41 pages long)

OC44656641 Page
30 Mar 2017
0
Illustrate how marketers create value for a product or service. Identify the role of customer relationship management in creating value. Explain the im
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RYERSONMKT 100Katie LebelWinter

MKT 100- Final Exam Guide - Comprehensive Notes for the exam ( 402 pages long!)

OC1223958402 Page
30 Nov 2017
0
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RYERSONMKT 100Laila RohaniFall

MKT 100- Final Exam Guide - Comprehensive Notes for the exam ( 79 pages long!)

OC114795479 Page
29 Mar 2018
0
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for cus
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RYERSONMKT 100Khalil RohaniWinter

MKT 100- Final Exam Guide - Comprehensive Notes for the exam ( 56 pages long!)

OC232095256 Page
30 Nov 2017
0
Product, price, distribution, advertising, target market, environment, research, selling. Marketing entails an exchange: the exchange can occur between
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RYERSONMKT 100Marla SpergelWinter

[MKT 100] - Final Exam Guide - Comprehensive Notes for the exam (248 pages long!)

OC507068248 Page
29 Nov 2016
45
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RYERSONMKT 100Polina BuchanFall

[MKT 100] - Final Exam Guide - Ultimate 37 pages long Study Guide!

OC102730937 Page
29 Nov 2016
16
Week 1 theory files: marketing mix and strategy. Product: creating value by designing products and services that meet the wants, needs and desires of c
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RYERSONMKT 100Laila RohaniWinter

MKT 100 Study Guide - Comprehensive Final Guide: Webcam, Popchips, Financial Risk

OC32892697 Page
1 Dec 2016
91
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RYERSONMKT 100Laila RohaniFall

[MKT 100] - Final Exam Guide - Everything you need to know! (51 pages long)

jkamakwa51 Page
29 Nov 2016
22
Marketing is a set of business practices designed to plan for and present an organization"s products/services in ways that build effective customer rel
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RYERSONMTH 131Kazi RahmanFall

MTH 131 Study Guide - Midterm Guide: University Of Wisconsin System, An Angle, Mercedes-Benz M180 Engine

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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 8: Case Study 8

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23 Oct 2019
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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 9: Case Study 9

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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 7: Case Study 7

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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 3: Case Study 3

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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 2: Case Study 2

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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 1: Case Study 1

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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 5: Case Study 5

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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 6: Case study 6

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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 4: Case Study 4

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RYERSONMKT 100Paul GillespieFall

MKT 100 Study Guide - Final Guide: Sales Promotion, Breast Cancer Awareness, Denim

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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 11: Mass Media, Ikea, Unique Selling Proposition

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7 Dec 2015
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 10: Royal Canadian Mint, Tim Hortons, Logistics

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27 Nov 2015
53
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 9: Marketing, Marketing Mix, Price Ceiling

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27 Nov 2015
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 6: Psychographic

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17 Nov 2015
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 7: Denim, Micromarketing, Aqua Velva

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17 Nov 2015
46
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 8: Voice Of The Customer, Cordless Telephone, Observability

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16 Nov 2015
43
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 5: E-Procurement, Direct Selling, Retail

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9 Oct 2015
84
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RYERSONMKT 100Paul GillespieFall

MKT100 Lecture 4: Marketing Research | Ethics and Socially Responsible Marketing

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6 Oct 2015
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 3: North American Free Trade Agreement, Competitive Intelligence, Apple Watch

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25 Sep 2015
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Mkt 100 - lecture 3 - analyzing the marketing environment. Outline how the factors in a firm"s microenvironment influence its marketing strategy. Ident
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 1: Starbucks, Retail, Critical Success Factor

OC5374886 Page
21 Sep 2015
88
Mkt 100 - lecture 1 - overview of marketing. Define the role of marketing and explain its core concepts. Describe how marketers create value for a prod
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 2: Marketing Strategy, Marketing Mix, New Media

OC5374885 Page
21 Sep 2015
56
Mkt 100 - lecture 2 - developing marketing strategies and a marketing plan. Describe the elements of a marketing plan. Analyze a marketing situation us
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Study Guide - Final Guide: Sales Promotion, Tigerdirect, Tim Hortons

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10 Apr 2015
705
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 10: Tigerdirect, Vertical Integration, Starbucks

OC5374881 Page
8 Apr 2015
84
Supply chain management (scm): integrates all points in production process (i. e. from suppliers to manufacturers to warehouse distribution). Distribut
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 11: Taco Bell, Sales Promotion, Direct Marketing

OC5374882 Page
8 Apr 2015
46
Variety of mediums to provide clarity, consistency and maximum impact of a brand (i. e. electronic media, advertising, sales promotions, etcetera). Exa
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 8: Product Classification, Intangibility, Ziploc

OC5374883 Page
25 Mar 2015
53
A product offers value and satisfies a need or want. We use the term product as a catch-all phrase. There are evolving tastes, technological changes, k
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 7: Online Shopping, Playstation 3, Marketing Mix

OC5374882 Page
12 Mar 2015
55
Position your brand to appeal to that segment by adjusting the marketing mix. This is done using the evaluation process. Step one: estimate the size of
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 6: Psychographic, Marketing Mix, Micromarketing

OC5374881 Page
12 Mar 2015
55
S: identify and profile distinct groups of buyers who differ in preferences. T: select one or more market segments to enter. P: communicate benefits of
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 3: Herfindahl Index, Luxury Vehicle, Swot Analysis

OC5374883 Page
13 Feb 2015
95
Mkt 100 l3 industry, competitive and swot analysis. Framework: environmental analysis framework; assessing the macroenvironment, which deals primarily
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 4: Scientific Method, Corporate Social Responsibility, Categorical Imperative

OC5374882 Page
13 Feb 2015
86
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 5: Direct Selling, Organizational Culture, Five Ws

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13 Feb 2015
58
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 1: Customer Relationship Management

OC5374882 Page
22 Jan 2015
154
Mkt 100 - l1 - principles of marketing. Marketing is an activity, set of institutions, and processes for creating, communicating, delivering and exchan
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 2: Marketing Mix, Swot Analysis, North American Free Trade Agreement

OC5374882 Page
22 Jan 2015
88
Mkt 100 w2015 - l2 - market implementation and strategy. Corporate planning; scope is the entire firm; duration is long term, five years minimum; and s
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RYERSONMKT 100Marla SpergelWinter

MKT 100 Lecture Notes - Kyocera Communications, Herfindahl Index, Upselling

OC1053494 Page
26 Mar 2013
378
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RYERSONMKT 100Marla SpergelWinter

Metrics 4 Metrics Mastery Worksheets - with answers.doc

OC1053493 Page
26 Mar 2013
217
Worksheet: metric 4 contribution margin: mohan, an artist, draws caricatures on the waterfront pier. It costs him approximately in materials (paper an
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RYERSONMKT 100Marla SpergelWinter

MKT 100 Lecture Notes - Variable Cost, Ski Lift, Fixed Cost

OC1053494 Page
26 Mar 2013
543
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RYERSONMKT 100fWinter

MKT 100 Lecture Notes - Lecture 16: Convenience Food, Turnitin, Smartphone

OC39353311 Page
12 Feb 2015
272
This assignment is due wednesday october 23rd, 2013 by 11:59pm. It is to be submitted electronically through blackboard (found at the written assignmen
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RYERSONMKT 100Katie LebelWinter

MKT 100 Lecture Notes - Lecture 7: Bungee Jumping, Takers, Secure Transmission

OC12239589 Page
27 Mar 2017
0
Identify segments that already exist, not creating one: ex: segmenting eye colour, do(cid:374)"t make someone have specific eye colour, can segment hea
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RYERSONMKT 100Yanina ChevtchoukWinter

MKT 100 Lecture Notes - Lecture 5: Variable Cost

OC23834272 Page
3 Mar 2018
0
Variable costs: increase directly in proportion to level of sales or production , in dollars or units. Unit variable cost is fixed through all level of
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RYERSONMKT 100Julie KellershohnFall

MKT 100 Lecture Notes - Lecture 5: Delivery (Commerce), Swot Analysis, Ryerson University

OC69949111 Page
23 Nov 2015
62
Ted rogers school of management in partial ful llment for the requirements for. Firstly, amazon"s drive-through grocery stores are customer focused, th
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RYERSONMKT 100Anthony FrancescucciFall

MKT 100 Lecture Notes - Lecture 5: Swot Analysis

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13 Dec 2015
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RYERSONMKT 100Marla SpergelFall

MKT 100 Lecture Notes - Lecture 6: Swot Analysis, Ryerson University, Liquor Control Board Of Ontario

OC33519813 Page
30 Dec 2015
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RYERSONMKT 100Hamed MehrabiWinter

MKT 100 Lecture Notes - Lecture 6: Geodemographic Segmentation, Alienware, Postmedia Network

@danotehustla7 Page
26 Mar 2017
0
Ishika is planning to throw a party for her friends in a restaurant. She tries to recall all the restaurants that she has visited over the years and we
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RYERSONMKT 100Liana ZengSpring

MKT 100 Chapter Notes - Chapter 6: Geodemographic Segmentation, Psychographic, Mass Customization

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12 Mar 2018
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The segmentation- targeting positioning process (stp: step 1: establish overall strategy or objectives, step 2: segmentation bases. Geographic segmenta
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RYERSONMKT 100Marla SpergelFall

MKT 100 Chapter Notes - Chapter 6: Swot Analysis, Marketing Mix, Sobeys

OC17957328 Page
1 Jun 2017
0
Based on the current assessments from swot analysis. The grouping of consumers on the basis of where they live or their geography. Geographic informati
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RYERSONMKT 100Candace GrantWinter

mkt Chapter 2: Ch01-MKTG-TB-2Ce

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8 Apr 2016
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Chapter 1-12, 14, 15: Textbook Notes

OC80866369 Page
4 Oct 2017
0
You get the songs, and the exchange partners get money and information about you. For example, water: goods are items that you can physically touch roo
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RYERSONMKT 100George BaranyaiFall

MKT100 Chapter 3: Analyzing the Marketing Environment

OC7444554 Page
16 Dec 2015
0
The consumer is always at the heart of the analysis. The firm and directly, the consumers are influenced by the microenvironment. Influences such as cu
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RYERSONMKT 100Laila RohaniFall

MKT 100 Chapter 1-18: MKT 100 Notes

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14 Nov 2016
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Marketing is the activity, set of institutions and process for creating, communicating, delivering and exchanging offerings that have value for custome
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RYERSONMKT 100Katie LebelFall

MKT 100 Chapter 6-7 & 9: Marketing Chapter 6-7 & 9 Notes

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15 Oct 2018
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RYERSONMKT 100AllWinter

MKT 100 Chapter Notes - Chapter 14: Search Engine Marketing, Media Mix, Click-Through Rate

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10 Apr 2017
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Integrated marketing communications (imc) represents the promotion dimension of the 4 p"s. It encompasses a variety of communication disciplines (eg. A
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RYERSONMKT 100George BaranyaiWinter

MKT 100 Chapter Notes - Chapter 7: Ideal Point, Micromarketing, Mass Customization

OC3016873 Page
28 Jun 2018
0
Mkt chapter 7 - segmentation, targeting and positioning. Step 1 - establish overall strategy or objectives. Develops descriptions of the different segm
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RYERSONMKT 100Laila RohaniFall

MKT 100 - Principles of Marketing Chapter 17 Notes.docx

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4 Dec 2014
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