All Educational Materials for MKT 300 at Ryerson University

RYERSONMKT 300Martin PyleFall

[MKT 300] - Midterm Exam Guide - Comprehensive Notes for the exam (32 pages long!)

32 Page
6 Feb 2017
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RYERSONMKT 300Andrew Mc WilliamsWinter

MKT 300- Midterm Exam Guide - Comprehensive Notes for the exam ( 16 pages long!)

16 Page
5 Oct 2017
Strategic marketing analysis, external environment, porter"s 5 forces, swot, review 4 p"s, introduce 7 p"s. Too late to market, technology displacement
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RYERSONMKT 300Armand GervaisFall

[MKT 300] - Midterm Exam Guide - Ultimate 50 pages long Study Guide!

50 Page
6 Feb 2017
As marketers, we are interested both in the actual quantitative results of a company such as. Marketers are interested in both the actual quantitative
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RYERSONMKT 300Armand GervaisFall

[MKT 300] - Midterm Exam Guide - Comprehensive Notes for the exam (21 pages long!)

21 Page
5 Oct 2016
Integration they can charge a higher price because they developed an ecosystem of products that all connect and work with each other (iphone, ipod, ipa
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RYERSONMKT 300Martin PyleFall

[MKT 300] - Final Exam Guide - Comprehensive Notes fot the exam (32 pages long!)

32 Page
30 Mar 2017
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RYERSONMKT 300Hamed MehrabiFall

MKT 300- Final Exam Guide - Comprehensive Notes for the exam ( 33 pages long!)

33 Page
30 Nov 2017
Marketing brain: left brain, logical, sequential, rational, analytical, objective, looks at parts, right brain, random, intuitive, holistic, synthesizi
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RYERSONMKT 300Martin PyleFall

MKT 300- Final Exam Guide - Comprehensive Notes for the exam ( 50 pages long!)

50 Page
30 Nov 2017
Marketing strategy: a review: consumer"s perception of value strategic direction marketing mix decisions, company"s core strengths & weaknesses strateg
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RYERSONMKT 300Armand GervaisFall

[MKT 300] - Final Exam Guide - Ultimate 50 pages long Study Guide!

50 Page
30 Mar 2017
As marketers, we are interested both in the actual quantitative results of a company such as. Marketers are interested in both the actual quantitative
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RYERSONMKT 300Armand GervaisFall

[MKT 300] - Final Exam Guide - Comprehensive Notes for the exam (36 pages long!)

36 Page
29 Nov 2016
Integration they can charge a higher price because they developed an ecosystem of products that all connect and work with each other (iphone, ipod, ipa
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RYERSONMKT 300Hamed MehrabiFall

MKT 300 Study Guide - Midterm Guide: Long-Distance Calling, Tim Hortons, Switching Barriers

9 Page
17 Dec 2019
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Frequently-seen exam questions from 2014 - 2018.
RYERSONSpring

ACC 406 Chapter 11: Chapter 11 solutions FROM 9 -16

4 Page
10 Jun 2020
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RYERSONSpring

ACC 406 Chapter Notes - Chapter 5: Finished Good, Earnings Before Interest And Taxes, Financial Accounting

4 Page
10 Jun 2020
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RYERSONSpring

ACC 406 Chapter 10: Chapter 10 solutions for in class questions

2 Page
10 Jun 2020
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RYERSONSpring

ACC 406 Chapter 7: Chapter 7 solutions for in class questions

2 Page
10 Jun 2020
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RYERSONSpring

ACC 406 Chapter Notes - Chapter 3: Canada Day, Variable Cost, Forklift

1 Page
10 Jun 2020
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RYERSONSpring

ACC 406 Chapter 9: Chapter 9 solutions for in class questions

2 Page
10 Jun 2020
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ITM 102 Lecture Notes - Lecture 4: Financial Statement, Capital Cost Allowance, Net Income

3 Page
1 Jun 2020
It must be determined from its inception in the previous year (20x0). Addition - legal fees for share reorganization (3/4) of ,000 6,000. Reduction - f
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RYERSONSpring

ITM 301 Lecture Notes - Lecture 1: Random Access, Osi Model, Https

2 Page
16 May 2020
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RYERSONSpring

ITM 301 Lecture Notes - Lecture 2: Netbios, Cmd.Exe, Networking Hardware

2 Page
16 May 2020
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RYERSONWinter

PSY 302 Final: Chapter 10- Multiple Choice

30 Page
21 Apr 2020
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RYERSONMKT 300Jian GuanFall

100618919-Iliad.pdf

48 Page
11 Mar 2014
The iliad is an epic poem, a long narrative work about heroic exploits that is elevated in tone and highly formal in its language. It was composed in a
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RYERSONMKT 300Ida BergerFall

MKT 300 Lecture Notes - Lecture 4: Granola, 6 Years, Current Value

3 Page
7 Mar 2016
Brand extension taking a brand into a previously unrelated territory or market. Line extension adding a variation to an existing product. Coke diet cok
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RYERSONMKT 300Hamed MehrabiFall

MKT 300 Lecture Notes - Lecture 1: Air Canada, Netflix, Apple Tv

6 Page
19 Dec 2017
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RYERSONMKT 300Armand GervaisWinter

MKT 300 Lecture Notes - Lecture 4: Brandz, Price Premium, Beia

3 Page
10 Feb 2016
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RYERSONMKT 300Martin PyleFall

MKT 300 Lecture Notes - Lecture 2: Fixed Cost, Marketing Mix, Nopat

2 Page
2 Feb 2017
Step 1: estimate size of target market in annual units or dollars sold. Cbc), industry comparisons/sales data: consider the unit of purchase (e. g. , i
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RYERSONMKT 300Armand GervaisWinter

MKT 300 Lecture Notes - Lecture 1: Swot Analysis, Pest Analysis, Decision-Making

2 Page
1 Feb 2016
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RYERSONMKT 300Armand GervaisWinter

MKT 300 Lecture Notes - Lecture 1: W Hotels, Monopolistic Competition, Net Present Value

12 Page
16 Jan 2017
New-product experts estimate that 80-94% of the over 25,000 new consumable products (food, beverage, health, beauty, other household and pet products)
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RYERSONMKT 300Marla SpergelSpring

MKT 300 Lecture Notes - Lecture 1: Cost Leadership, Switching Barriers, Oligopoly

3 Page
7 Mar 2018
Leads to strategic direction ultimately marketing mix decisions. Technological: research, inventions and innovations, it, internet, energy costs, etc.
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RYERSONMKT 300Hamed MehrabiFall

MKT 300 Lecture Notes - Lecture 2: Herfindahl Index, Compound Annual Growth Rate, Profit Margin

2 Page
5 Dec 2016
Unit ms (%) = unit sales# / total market unit sales. Unit market share (#) = unit market share (%) * total market unit sales (#) Total market unit sale
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RYERSONMKT 300Martin PyleFall

MKT 300 Lecture Notes - Lecture 7: Starbucks, Bomb Disposal, Price Drop

5 Page
7 Nov 2017
Outline: relationship marketing, customer value, pricing strategies. Last week, we discussed relationship marketing and customer lifetime value, with m
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RYERSONMKT 300Armand GervaisFall

MKT 300 Chapter Notes - Chapter 3: Contribution Margin, Margarine, Gross Margin

4 Page
30 Sep 2016
A business can survive only if it makes both a margin and a profit. Margin: the difference between a product"s price and its cost. The contribution mar
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RYERSONMKT 300Armand GervaisFall

MKT 300 Chapter Notes - Chapter 1: Operational Definition

2 Page
10 Sep 2016
Metric: a measuring system that describes a trend, dynamic, or characteristic. Used to explain phenomena, causes, and make projections of the future. M
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RYERSONMKT 300Armand GervaisFall

MKT 300 Chapter Notes - Chapter 4: Conjoint Analysis, Cluster Analysis, Brand Valuation

6 Page
14 Jan 2016
Effective marketing comes from customer knowledge and an understanding of how a product fits customers" needs. Test markets and volume projections enab
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RYERSONMKT 300Armand GervaisFall

MKT 300 Chapter Notes - Chapter 2: Herfindahl Index

4 Page
30 Sep 2016
Chapter 2: share of hearts, minds, and markets. Market share is the percentage of a market accounted for by a specific entity: expressed in terms of un
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RYERSONMKT 300Armand GervaisFall

MKT 300 Chapter Notes - Chapter 1: Swot Analysis

2 Page
21 Oct 2016
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RYERSONMKT 300Margaret BuckbyFall

MKT 300 Chapter Notes -Gross Margin, Gross Profit, Profit Margin

39 Page
25 Nov 2013
Lo1 describe a joint process, and explain the difference between a by-product and a main product. Lo3 explain the factors that are considered in choosi
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RYERSONMKT 300Armand GervaisFall

MKT 300 Chapter 5: MKT300-Chapter5

2 Page
18 Nov 2016
Customer profit (cp): the profit the firm makes from serving a customer or customer group over a specified period of time. It is important to a firm so
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RYERSONMKT 300Armand GervaisFall

MKT300 Chapter 1: Summary Notes

1 Page
14 Jan 2016
Metric: a measuring system that quantifies a trend, dynamic, or characteristic: allows to explain phenomena, diagnose causes, share findings, and proje
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RYERSONMKT 300Cynthia MasonFall

S4 & S3

2 Page
5 Nov 2011
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RYERSONMKT 300Armand GervaisFall

MKT 300 Chapter Notes - Chapter 3: Brandz, Brand Valuation, Canadian Tire

2 Page
21 Oct 2016
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Your classmates’ favorite documents.
RYERSONMKT 300Martin PyleFall

MKT 300 Study Guide - Final Guide: Centretown, Canadian Tire, Net Income

9 Page
26 Feb 2016
The owner of a small restaurant that sells take-out fried chicken and biscuits pays ,500 in rent each month, in utilities, interest on his loan, insu
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RYERSONMKT 300Armand GervaisFall

MKT300 Midterm: MKT 300 Midterm Review

25 Page
20 Oct 2015
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RYERSONMKT 300Jennifer FraserWinter

Metrics Mastery Worksheets ANSWERS.doc

24 Page
17 Jan 2014
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RYERSONMKT 300Armand GervaisFall

[MKT 300] - Final Exam Guide - Ultimate 50 pages long Study Guide!

50 Page
30 Mar 2017
As marketers, we are interested both in the actual quantitative results of a company such as. Marketers are interested in both the actual quantitative
View Document
RYERSONMKT 300Armand GervaisWinter

MKT 300 Study Guide - Final Guide: Monopolistic Competition, Oligopoly, Swot Analysis

2 Page
16 Sep 2017
# (cid:3033) (cid:3032)(cid:3045)(cid:3046)(cid:4667) 1 (cid:1828)(cid:1857)(cid:1859)(cid:1866)(cid:1866)(cid:1866)(cid:1859) (cid:1848)(cid:1853)(cid
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RYERSONMKT 300Armand GervaisFall

MKT 300 Midterm: MKT 300- Formula Sheet

1 Page
20 Oct 2016
Total margin ($)= total revenue - total variable cost (cost of goods sold) Net profit = total margin ($) - fixed costs. Net income = total revenue - to
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RYERSONMKT 300Cynthia MasonFall

MKT 300 Study Guide - Midterm Guide: Gross Margin, Bulgarian Lev, Capital Asset Pricing Model

3 Page
9 Dec 2013
Value based marketing: company"s primary obligation is to maximize: (i) return from capital appreciation; and (ii) dividends earned by common sharehold
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RYERSONMKT 300Armand GervaisWinter

MKT 300 Midterm: MKT300 Midterm Cheat Sheet

2 Page
16 Sep 2017
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RYERSONMKT 300Martin PyleFall

[MKT 300] - Midterm Exam Guide - Comprehensive Notes for the exam (32 pages long!)

32 Page
6 Feb 2017
View Document
RYERSONMKT 300Armand GervaisFall

[MKT 300] - Midterm Exam Guide - Ultimate 50 pages long Study Guide!

50 Page
6 Feb 2017
As marketers, we are interested both in the actual quantitative results of a company such as. Marketers are interested in both the actual quantitative
View Document

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RYERSONMKT 300Hamed MehrabiFall

MKT 300 Study Guide - Midterm Guide: Long-Distance Calling, Tim Hortons, Switching Barriers

9 Page
17 Dec 2019
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RYERSONMKT 300Hamed MehrabiFall

MKT 300 Lecture Notes - Lecture 1: Netflix, Liquor Control Board Of Ontario, Blue Ocean Strategy

4 Page
17 Dec 2019
Purpose of a marketing plan creating value for your customers. External c r e s t model. Supplier: number of supplier"s vs buyers: microsoft is the sup
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RYERSONMKT 300Jane SaberFall

MKT 300 Lecture Notes - Lecture 2: Psychographic, Profit Margin

2 Page
22 Oct 2019
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RYERSONMKT 300Jane SaberFall

MKT 300 Lecture Notes - Lecture 1: Swot Analysis, Marketing Plan, Marketing Mix

3 Page
22 Oct 2019
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RYERSONMKT 300armand

MKT 300 Lecture Notes - Lecture 1: Marketing Mix, Swot Analysis

1 Page
16 Oct 2018
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RYERSONMKT 300Marla SpergelSpring

MKT 300 Lecture Notes - Lecture 1: Cost Leadership, Switching Barriers, Oligopoly

3 Page
7 Mar 2018
Leads to strategic direction ultimately marketing mix decisions. Technological: research, inventions and innovations, it, internet, energy costs, etc.
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RYERSONMKT 300Marla SpergelSpring

MKT 300 Lecture Notes - Lecture 1: Structure Mining, Pivot Table, New Product Development

8 Page
7 Mar 2018
E(cid:454)pe(cid:374)ses: capital (cid:272)osts for data(cid:271)ase i(cid:373)ple(cid:373)e(cid:374)tatio(cid:374, operati(cid:374)g (cid:272)osts for
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RYERSONMKT 300Marla SpergelSpring

MKT 300 Lecture Notes - Lecture 1: Costco, Rolex, Brand Equity

6 Page
7 Mar 2018
Market share gives an overall idea about the composition of an industry: relative market share, market concentration, share of category. Category devel
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RYERSONMKT 300Armand GervaisFall

MKT 300 Study Guide - Final Guide: Customer Retention, Monopolistic Competition, Relationship Marketing

7 Page
14 Feb 2018
The amount demanded for a good or service. Price as a marketing tool use (cid:396)ou(cid:374)di(cid:374)g up as a (cid:449)a(cid:455) to g(cid:396)a(ci
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RYERSONMKT 300Hamed MehrabiFall

MKT 300 Lecture Notes - Lecture 1: Air Canada, Netflix, Apple Tv

6 Page
19 Dec 2017
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