Exams are coming!
Get ready with premium notes and study guides!

All Educational Materials for MARK301 at University of Alberta (U OF A)

U OF AMARK301Peter PopkowskiFall

[MARK301] - Final Exam Guide - Comprehensive Notes for the exam (24 pages long!)

24 Page
1 Dec 2016
Variations of products: product: anything that can satisfy wants or needs, intangible products: eg. disney trying to sell dreams. Product levels: core
View Document
U OF AMARK301Peter PopkowskiFall

[MARK301] - Final Exam Guide - Everything you need to know! (92 pages long)

92 Page
29 Nov 2016
American marketing association: the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services
View Document
U OF AMARK301Utku AkkocWinter

MARK301 Study Guide - Comprehensive Final Exam Guide - Root Mean Square, Marketing Mix, Canada

108 Page
20 Nov 2018
Share of customers the share a company gets in the customer"s purchasing in their product category e. g. westjet wants all your travel purchases to be
View Document
U OF AMARK301Jennifer ArgoFall

MARK301- Final Exam Guide - Comprehensive Notes for the exam ( 71 pages long!)

71 Page
28 Mar 2018
Marketing involves the right combination of: product, promotion, price and place. Products are developed to meet consumer needs. Marketing is an organi
View Document
U OF AMARK301Utku AkkocWinter

MARK301 Study Guide - Winter 2018, Comprehensive Midterm Notes - Root Mean Square, Marketing Mix, Canada

108 Page
12 Oct 2018
Share of customers the share a company gets in the customer"s purchasing in their product category e. g. westjet wants all your travel purchases to be
View Document
U OF AMARK301Peter PopkowskiFall

MARK301 Study Guide - Final Guide: Vertical Integration, Marketing Mix, Disintermediation

4 Page
16 Sep 2016
Chapter 11: marketing channels & the supply chain management. The supply chain: the businesses and services that supply a company with the raw material
View Document
U OF AMARK301Yu MaFall

MARK301 Study Guide - Final Guide: Retail

11 Page
25 Jan 2015
View Document
U OF AMARK301AllSpring

MARK301 Study Guide - Internal Communications, Old Navy

4 Page
23 Oct 2014
View Document
U OF AMARK301AllSpring

What is Consumer Behaviour (got 94% in the course)

3 Page
23 Oct 2014
View Document
U OF AMARK301Jennifer ArgoFall

MARK301 Study Guide - Final Guide: Customer Relationship Management, Marketing Myopia, List Of Resident Evil Characters

53 Page
17 Jan 2018
Marketing involves the right combination of: product, promotion, price, place. Developed in order to meet a consumer need: based around the consumers n
View Document
View all (40+)

Trending

Frequently-seen exam questions from 2014 - 2018.
U OF AFall

STAT151 Lecture Notes - Lecture 13: Central Limit Theorem, Bias Of An Estimator, Normal Distribution

9 Page
24 Nov 2019
View Document
U OF AFall

STAT151 Lecture Notes - Lecture 17: Fair Coin, Standard Deviation, Continuity Correction

3 Page
24 Nov 2019
View Document
U OF AFall

STAT151 Lecture Notes - Lecture 11: Statistical Inference, Sampling Distribution, Point Estimation

7 Page
24 Nov 2019
View Document
U OF AFall

STAT151 Lecture Notes - Lecture 14: Random Variable, Descriptive Statistics, Statistical Inference

18 Page
24 Nov 2019
View Document
U OF AFall

STAT151 Lecture Notes - Lecture 14: Sewage Treatment, Stock Market, Railways Act 1921

20 Page
24 Nov 2019
View Document
U OF AFall

STAT151 Lecture Notes - Lecture 4: Null Hypothesis, Test Statistic, Statistical Hypothesis Testing

8 Page
24 Nov 2019
View Document
U OF AFall

STAT151 Lecture Notes - Lecture 13: Statistical Inference, Interval Estimation, Point Estimation

8 Page
24 Nov 2019
View Document
U OF AFall

STAT151 Lecture Notes - Lecture 6: Random Variable, Sampling Distribution, Statistical Parameter

6 Page
24 Nov 2019
View Document
U OF AFall

STAT151 Lecture Notes - Lecture 13: Frequency Distribution, Univariate, Random Variable

8 Page
24 Nov 2019
View Document

STAT151 Lecture 18: Statistics Ex 1

2 Page
24 Nov 2019
View Document
View all professors (7+)
U OF AMARK301Peter PopkowskiFall

Marketing 301 Notes - Chapters 1-14.docx

113 Page
8 Dec 2014
View Document
U OF AMARK301Peter PopkowskiFall

MARK301 Lecture Notes - Lecture 7: Unique Selling Proposition, Ideal Point, Aspirin

9 Page
17 Apr 2015
: dividing a market into distinct groups with distinct. : evaluating each market segment"s attractiveness and needs, characteristics, or behaviours who
View Document
U OF AMARK301Peter PopkowskiFall

MARK301 Lecture Notes - Lecture 26: Corporate Social Responsibility, Marketing Myopia, Habitat

3 Page
5 Dec 2016
View Document
U OF AMARK301Jennifer ArgoFall

MARK301 Lecture Notes - Lecture 10: Tim Marlow, Laundry Detergent, Monopolistic Competition

8 Page
14 Dec 2015
Sellers and buyers very effective: pure monopoly. One seller: tim marlow, the owner of the clock works, wanted to know how many clocks he must sell in
View Document
U OF AMARK301Peter PopkowskiFall

MARK301 Lecture Notes - Lecture 20: Dynamic Pricing, Price Discrimination, Transaction Cost

3 Page
31 Oct 2016
View Document
U OF AMARK301Utku AkkocWinter

MARK301 Lecture Notes - Lecture 3: Energy Gel, Swot Analysis, Root Mean Square

6 Page
13 Jul 2018
View Document
U OF AMARK301Peter PopkowskiFall

MARK301 Lecture Notes - Lecture 10: Ebay, Psychological Pricing, Price Discrimination

8 Page
17 Apr 2015
View Document
U OF AMARK301Utku AkkocWinter

MARK301 Lecture Notes - Lecture 12: Mac Cosmetics, Cash Register, Direct Marketing

7 Page
13 Jul 2018
Make the location more appealing enhancing the location - safety, decor, etc e. g. comfortable waiting rooms, art in stairways enhancing the location -
View Document
U OF AMARK301Jennifer ArgoWinter

MARK301 Lecture Notes - Kodak, Coffeemaker, North American Free Trade Agreement

8 Page
13 Apr 2014
View Document
U OF AMARK301Jennifer ArgoFall

MARK 301 Lecture 7: MARK 301 LEC D5 24_9_2015

1 Page
2 Jul 2016
View Document
View all (70+)
U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes -Franchising, Real Estate Broker, Enterprise Resource Planning

9 Page
2 Sep 2014
Flow of goods (made possible by marketing channels): More efficient reduce # sales contacts to reach target market. Eg. agent/broker, wholesaler, retai
View Document
U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 18: Product Demonstration, Job Analysis, Kanal D

8 Page
2 Sep 2014
View Document
U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 19: Strategic Business Unit, Amay, Winning Percentage

4 Page
2 Sep 2014
Exploiting a competitive advantage (1) finding and using what really works. Sales response function = relates expense of marketing effort to the market
View Document
U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 16: Intrade, Mobile Marketing, Promotional Mix

6 Page
2 Sep 2014
Chapter 16: integrated marketing communications and direct marketing. Encoding: process of having the sender transform an abstract idea into a set of s
View Document
U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 2: Marketing Mix, Starbucks

4 Page
14 Sep 2016
View Document
U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 17: Cash Register, Cost Per Mille, Commer

8 Page
2 Sep 2014
View Document
U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 4: The Digital Age, Root Mean Square, Business Cycle

5 Page
14 Sep 2016
Internet -> globalization, less focus on traditional advertising. The forces and factors outside marketing"s direct control that a ect marketing manage
View Document
U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 3: Planned Obsolescence, Iso 14000, Corporate Social Responsibility

4 Page
14 Sep 2016
Chapter 3: sustainable marketing & social responsibility and. Classifying marketing decisions according to ethical and legal relationships. Principles
View Document
U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 15: Consumer Privacy, Dollarama, Profit Margin

8 Page
2 Sep 2014
Retailing = all activities involved in selling, renting, and providing goods/services to ultimate consumers for personal, family or household use. Self
View Document
U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 12: Integrated Marketing Communications, Sales Promotion, Plaintext

7 Page
14 Sep 2016
Companies also communicate to consumers through place, product & price. These need to be consistent too- they need to say the same thing to consumers a
View Document
View all (20+)

Most Popular

Your classmates’ favorite documents.
U OF AMARK301Jennifer ArgoFall

MARK 301 Midterm: practice midterm 2

7 Page
3 Nov 2015
View Document
U OF AMARK301Peter PopkowskiFall

[MARK301] - Final Exam Guide - Comprehensive Notes for the exam (24 pages long!)

24 Page
1 Dec 2016
Variations of products: product: anything that can satisfy wants or needs, intangible products: eg. disney trying to sell dreams. Product levels: core
View Document
U OF AMARK301Peter PopkowskiFall

MARK301 Study Guide - Final Guide: Brand Management, Relationship Marketing, Voice Of The Customer

22 Page
10 Dec 2014
View Document
U OF AMARK301Peter PopkowskiFall

MARK301 Study Guide - Midterm Guide: Customer Satisfaction, Marketing Myopia, The Digital Age

17 Page
16 Sep 2016
The twofold goal of marketing is to attract new customers by promising superior value, and to keep and grow current customers by delivering satisfactio
View Document
U OF AMARK301Jennifer ArgoFall

MARK301 Study Guide - Midterm Guide: Marketing Myopia, Cash Cow, Strategic Planning

16 Page
18 Jan 2018
Marketing involves the right combination of: product, promotion, price and place. Products are developed to meet consumer needs. Marketing is an organi
View Document
U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes -Franchising, Real Estate Broker, Enterprise Resource Planning

9 Page
2 Sep 2014
Flow of goods (made possible by marketing channels): More efficient reduce # sales contacts to reach target market. Eg. agent/broker, wholesaler, retai
View Document
U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 18: Product Demonstration, Job Analysis, Kanal D

8 Page
2 Sep 2014
View Document
U OF AMARK301Peter PopkowskiFall

Marketing 301 Notes - Chapters 1-14.docx

113 Page
8 Dec 2014
View Document
U OF AMARK301Peter PopkowskiFall

[MARK301] - Final Exam Guide - Everything you need to know! (92 pages long)

92 Page
29 Nov 2016
American marketing association: the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services
View Document
U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 19: Strategic Business Unit, Amay, Winning Percentage

4 Page
2 Sep 2014
Exploiting a competitive advantage (1) finding and using what really works. Sales response function = relates expense of marketing effort to the market
View Document

Most Recent

The latest uploaded documents.
U OF AMARK301Utku AkkocFall

MARK301 Lecture Notes - Lecture 14: Telemarketing, Ebay, Viral Marketing

4 Page
9 Dec 2019
View Document
U OF AMARK301Utku AkkocFall

MARK301 Lecture Notes - Lecture 13: Mcgraw-Hill Education, Takers, Aisle

3 Page
9 Dec 2019
View Document
U OF AMARK301Utku AkkocFall

MARK301 Lecture Notes - Lecture 12: Integrated Marketing Communications, Ebates, Narrowcasting

5 Page
9 Dec 2019
View Document
U OF AMARK301Utku AkkocFall

MARK301 Lecture Notes - Lecture 11: Rolex, Dollarama, Boston Pizza

8 Page
5 Dec 2019
View Document
U OF AMARK301Utku AkkocFall

MARK301 Lecture Notes - Lecture 6: Ijustine, Subculture, Costco

4 Page
5 Dec 2019
View Document
U OF AMARK301Utku AkkocFall

MARK301 Lecture Notes - Lecture 10: Value Menu, Discounts And Allowances, Freedom Mobile

5 Page
5 Dec 2019
View Document
U OF AMARK301Utku AkkocFall

MARK301 Lecture Notes - Lecture 8: Laundry Detergent, Crowdsourcing, Marketing Mix

3 Page
5 Dec 2019
View Document
U OF AMARK301Utku AkkocFall

MARK301 Lecture Notes - Lecture 7: Sheraton Hotels And Resorts, Psychographic

4 Page
5 Dec 2019
View Document
U OF AMARK301Utku AkkocFall

MARK301 Lecture Notes - Lecture 9: Brand Equity, Chocolate Chip, Frozen Yogurt

4 Page
5 Dec 2019
View Document
U OF AMARK301Utku AkkocWinter

MARK301 Study Guide - Comprehensive Final Exam Guide - Root Mean Square, Marketing Mix, Canada

108 Page
20 Nov 2018
Share of customers the share a company gets in the customer"s purchasing in their product category e. g. westjet wants all your travel purchases to be
View Document

All Materials (1,800,000)
CA (980,000)
U of A (20,000)
MARK (200)
MARK301 (100)