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All Educational Materials for MKTG 317 at University of Calgary (U OF C)

U OF CMKTG 317Marc BoivinFall

MKTG 317 Study Guide - Fall 2019, Comprehensive Midterm Notes - Zadar, Walmart, Sugar

OC241553351 Page
14 Feb 2019
0
What marketing is: marketing in 1935 was mainly focused on just the advertisement of goods to the end consumer. As time went on, it has been focused mo
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U OF CMKTG 317Marc BoivinFall

MKTG 317- Final Exam Guide - Comprehensive Notes for the exam ( 55 pages long!)

OC49800155 Page
1 Dec 2017
0
There are 100 multiple choice and true-or-false questions for the exam, with one business case that will also have multiple choice questions only. Proj
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Study Guide - Fall 2019, Comprehensive Final Exam Notes - Zadar, Walmart, Sugar

OC241553353 Page
30 Mar 2019
0
What marketing is: marketing in 1935 was mainly focused on just the advertisement of goods to the end consumer. As time went on, it has been focused mo
View Document
U OF CMKTG 317Marc BoivinFall

MKTG 317 Study Guide - Final Guide: Force-Field Analysis, Knowledge Economy, Data Mining

OC49800110 Page
11 Oct 2017
0
Project management: project objectives: scope, schedule, budget, quality must support the mov, mov: measure of success. Identify desired area of impact
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Study Guide - Midterm Guide: Shadow Price

OC4980011 Page
11 Oct 2017
0
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U OF CMKTG 317Marc BoivinSpring

MKTG 317 Study Guide - Final Guide: Telemarketing, Retail

OC28821510 Page
21 Jul 2015
98
Types of channels: direct, traditional, corporate, contractual, manufacturer to consumer (most b2b, manufacturer to wholesaler to retailer to consumer,
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Final: MKTG 317_Final Studying_4

OC24155332 Page
24 Jan 2019
0
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U OF CMKTG 317Edmund GeeFall

MKTG 317 Study Guide - Midterm Guide: Florsheim Shoes (Company), Faith Popcorn, Brand Equity

OC81648610 Page
28 Feb 2016
63
10/23/2015 (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) Get there early bring a pen and pencil. 3 parts: mc = textbook based, short answer =
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U OF CMKTG 317Marc BoivinSpring

MKTG317 Midterm: Midterm Study Notes

OC2882158 Page
21 Jul 2015
81
External marketing environment: political legal environment, laws and regulations to safeguard companies and consumers, self regulation, competition ac
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Final: MKTG 317_Final Studying_3

OC24155332 Page
24 Jan 2019
0
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U OF CSTAT 213Bingrui Cindy SunWinter

STAT 213 Study Guide - Midterm Guide: Ap Statistics, Standard Deviation, Ogive

OC21471487 Page
17 Sep
0
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U OF CSTAT 213Bingrui Cindy SunSpring

STAT 213 Chapter Notes - Chapter 9: Scatter Plot, Absorbance, Supermodel

OC271977315 Page
24 Jun 2019
0
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U OF CSTAT 213Bingrui Cindy SunSpring

STAT 213 Chapter Notes - Chapter 3: Scotiabank Saddledome, Random Variable, Standard Deviation

OC271977320 Page
24 Jun 2019
0
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U OF CSTAT 213Bingrui Cindy SunSpring

STAT 213 Chapter 1: Probability Definitions & Key Concepts (Spring 2019)

OC27197735 Page
24 Jun 2019
0
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U OF CSTAT 213Bingrui Cindy SunSpring

STAT 213 Chapter Notes - Chapter 5: Random Variable, Quartile, High Iq Society

OC271977321 Page
24 Jun 2019
0
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U OF CSTAT 213Bingrui Cindy SunSpring

STAT 213 Study Guide - Final Guide: Poisson Distribution, Standard Deviation, Minitab

OC27197739 Page
24 Jun 2019
0
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U OF CSTAT 213Bingrui Cindy SunSpring

STAT 213 Study Guide - Midterm Guide: Elche, Standard Deviation, Minitab

OC27197736 Page
24 Jun 2019
0
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U OF CSTAT 213Bingrui Cindy SunSpring

STAT 213 Chapter 2: Describing Data - Definitions & Key Concepts (Spring 2019)

OC271977312 Page
24 Jun 2019
0
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U OF CSTAT 213Bingrui Cindy SunSpring

STAT 213 Study Guide - Midterm Guide: Chief Operating Officer, Minitab, Ctrain

OC27197735 Page
24 Jun 2019
0
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U OF CSTAT 213Bingrui Cindy SunSpring

STAT 213 Chapter 4: Discrete Random Variables - Definitions & Key Concepts (Spring 2019)

OC27197734 Page
24 Jun 2019
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture Notes - Lecture 1: Decision-Making, Activity Diagram, Entity–Relationship Model

OC4980013 Page
11 Oct 2017
0
6:45 pm - 8:15 pm (90 minutes for individual) 8:20 pm - 9:20 pm (60 minutes for group) There are 80 questions for the individual exam and 25 questions
View Document
U OF CMKTG 317D.Lynne RickerWinter

MKTG 317 Lecture Notes - Census Geographic Units Of Canada, Psychographic, Swot Analysis

OC1062582 Page
11 Apr 2013
68
Geographic: (cme, census metropolitan area, urban/ high populated area) Demographic: children ages 5-10, boy and girls, married couples or divorced (ag
View Document
U OF CMKTG 317Jack KulchitskyFall

MKTG 317 Lecture Notes - Lecture 4: Communication Source, Data Structure, Relationship Marketing

OC140878426 Page
23 Oct 2017
0
Interaction allows for sustainability and long term customer loyalty: b2b vs b2c, business to business, business to customer, business want to think ab
View Document
U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture Notes - Lecture 1: Technology Acceptance Model, Deep Learning, Gartner

OC4980013 Page
11 Oct 2017
0
There are 100 multiple choice and true-or-false questions for the exam, with one business case that will also have multiple choice questions only. Univ
View Document
U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture Notes - Lecture 1: Dont, Disposable And Discretionary Income, Marketing Buzz

OC4980015 Page
11 Oct 2017
0
Internal analysis of the company (s+w: external analysis (o+t, do not make recommendations (cid:374)ot (cid:862)should(cid:863), use (cid:862)(cid:272)
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U OF CMKTG 317Edmund GeeFall

MKTG 317 Lecture Notes - Lecture 9: Swot Analysis, Brand Equity, Pricing Strategies

OC81648612 Page
28 Feb 2016
54
A company"s marketing strategy must align with company strategy and direction, which is influenced by: company mission/vision values. Must now talk abo
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture 2: INCLASS NOTES

OC49800115 Page
11 Oct 2017
0
Objective: to further develop our new understanding of marketing (the customer, needs, wants, attributes, etc. ) to the surrounding that exist for any
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U OF CMKTG 317Edmund GeeFall

MKTG 317 Lecture Notes - Lecture 5: Swot Analysis

OC8164865 Page
28 Feb 2016
33
Price and place are not on the midterm, however, can talk about doing (cid:1) research on them. Don"t have recommendations on pricing policies and dist
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U OF CMKTG 317Jack KulchitskyFall

MKTG 317 Lecture Notes - Lecture 4: Academic Advising, Information Processing, Time Management

OC14087845 Page
23 Oct 2017
0
Academic advisor - learning strategy support, program advising. Student legal aid office - ssc- legal advice. When they aren"t aware of these services
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture Notes - Lecture 2: River Engineering, Saguenay Flood, Snowmelt

OC4980016 Page
11 Oct 2017
0
Pyroclastic flows: fast moving current of hot gas. 3 types of magma andesite, basalt (safest), rhyolite (higher water = more explosive), silicone + oxy
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U OF CMKTG 317Marc BoivinFall

MKTG 317- Final Exam Guide - Comprehensive Notes for the exam ( 55 pages long!)

OC49800155 Page
1 Dec 2017
0
There are 100 multiple choice and true-or-false questions for the exam, with one business case that will also have multiple choice questions only. Proj
View Document
U OF CMKTG 317Jack KulchitskyWinter

MKTG 317 Study Guide - Final Guide: Market Power, Demand Curve, Longrun

OC4009333 Page
17 Oct 2016
12
These goals are deri(cid:448)ed fro(cid:373) the fir(cid:373)"s o(cid:448)erall o(cid:271)jecti(cid:448)es. Understanding of the marketplace and the co
View Document
U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture Notes - Lecture 1: Decision-Making, Activity Diagram, Entity–Relationship Model

OC4980013 Page
11 Oct 2017
0
6:45 pm - 8:15 pm (90 minutes for individual) 8:20 pm - 9:20 pm (60 minutes for group) There are 80 questions for the individual exam and 25 questions
View Document
U OF CMKTG 317D.Lynne RickerWinter

MKTG 317 Lecture Notes - Census Geographic Units Of Canada, Psychographic, Swot Analysis

OC1062582 Page
11 Apr 2013
68
Geographic: (cme, census metropolitan area, urban/ high populated area) Demographic: children ages 5-10, boy and girls, married couples or divorced (ag
View Document
U OF CMKTG 317Jack KulchitskyFall

MKTG 317 Lecture Notes - Lecture 4: Communication Source, Data Structure, Relationship Marketing

OC140878426 Page
23 Oct 2017
0
Interaction allows for sustainability and long term customer loyalty: b2b vs b2c, business to business, business to customer, business want to think ab
View Document
U OF CMKTG 317Marc BoivinFall

MKTG 317 Study Guide - Final Guide: Force-Field Analysis, Knowledge Economy, Data Mining

OC49800110 Page
11 Oct 2017
0
Project management: project objectives: scope, schedule, budget, quality must support the mov, mov: measure of success. Identify desired area of impact
View Document
U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture Notes - Lecture 1: Technology Acceptance Model, Deep Learning, Gartner

OC4980013 Page
11 Oct 2017
0
There are 100 multiple choice and true-or-false questions for the exam, with one business case that will also have multiple choice questions only. Univ
View Document
U OF CMKTG 317Marc BoivinFall

MKTG 317 Study Guide - Final Guide: Maintainability, Dmaic, Team Dynamics

OC4980012 Page
11 Oct 2017
0
Rs = r1 * r2 * r3 * * rn. Find fr(%) = # of failures * 100% Total operating time = # of units tested *# of unit hours. Non operating time= total hours
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture Notes - Lecture 1: Dont, Disposable And Discretionary Income, Marketing Buzz

OC4980015 Page
11 Oct 2017
0
Internal analysis of the company (s+w: external analysis (o+t, do not make recommendations (cid:374)ot (cid:862)should(cid:863), use (cid:862)(cid:272)
View Document
U OF CMKTG 317Edmund GeeFall

MKTG 317 Lecture Notes - Lecture 9: Swot Analysis, Brand Equity, Pricing Strategies

OC81648612 Page
28 Feb 2016
54
A company"s marketing strategy must align with company strategy and direction, which is influenced by: company mission/vision values. Must now talk abo
View Document

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U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture Notes - Lecture 7: Blue-Collar Worker, Disposable And Discretionary Income, Social Group

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U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture Notes - Lecture 4: Customer Service, New Product Development, Market Orientation

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30 Apr 2019
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Sears: filed for bankruptcy on october 15 2018, did not hop on the e-commerce train, . 3 billion in liabilities compared to . 3 billion assets, before
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Study Guide - Fall 2019, Comprehensive Final Exam Notes - Zadar, Walmart, Sugar

OC241553353 Page
30 Mar 2019
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What marketing is: marketing in 1935 was mainly focused on just the advertisement of goods to the end consumer. As time went on, it has been focused mo
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Study Guide - Fall 2019, Comprehensive Midterm Notes - Zadar, Walmart, Sugar

OC241553351 Page
14 Feb 2019
0
What marketing is: marketing in 1935 was mainly focused on just the advertisement of goods to the end consumer. As time went on, it has been focused mo
View Document
U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture Notes - Lecture 2: Employee Engagement, Selective Perception

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24 Jan 2019
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West jet: history, 1996fist flight, enrich the lives of everyone in our world by providing safe, friendly and affordable travel. Right from the start,
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture Notes - Lecture 17: Marketing Communications

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24 Jan 2019
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture Notes - Lecture 13: Brand Equity, Brand Awareness

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24 Jan 2019
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U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture 15: MKTG_Lecture 15

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U OF CMKTG 317Marc BoivinFall

MKTG 317 Lecture 14: MKTG_Lecture 14

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U OF CMKTG 317Marc BoivinFall

MKTG 317 Final: MKTG 317_Final Studying_3

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