All Educational Materials for MGMA01H3 at University of Toronto Scarborough (UTSC)

UTSCMGMA01H3Pankaj AggarwalFall

[MGMA01H3] - Final Exam Guide - Everything you need to know! (25 pages long)

25 Page
1 Dec 2016
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UTSCMGMA01H3Pankaj AggarwalFall

[MGMA01H3] - Final Exam Guide - Comprehensive Notes for the exam (59 pages long!)

59 Page
29 Nov 2016
What is marketing: advertising, product, pricing, public relations, direct mail, sales forecasts, research, incentive programs, promotions, planning, p
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UTSCMGMA01H3Sam J MaglioSpring

MGMA01H3- Final Exam Guide - Comprehensive Notes for the exam ( 61 pages long!)

61 Page
30 Nov 2017
Organizing to produce goods and services - essential functions: marketing generates demand, production/operations creates the product, finance/accounti
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3- Final Exam Guide - Comprehensive Notes for the exam ( 101 pages long!)

101 Page
29 Mar 2018
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UTSCMGMA01H3Pankaj AggarwalFall

[MGMA01H3] - Midterm Exam Guide - Everything you need to know! (26 pages long)

26 Page
5 Oct 2016
What is marketing: advertising, product, pricing, public relations, direct mail, sales forecasts, research, incentive programs, promotions, planning, p
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UTSCMGMA01H3Pankaj AggarwalWinter

MGMA01H3 Study Guide - Final Guide: Sales Operations, Business Analysis, Test Market

12 Page
6 Apr 2019
Session 8 product new product development and branding. A set of tangible and intangible attributes, including packaging, color, price, quality, brand
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UTSCMGMA01H3Pankaj AggarwalWinter

MGMA01H3 Study Guide - Final Guide: Rutherford B. Hayes, Sales Operations, Switching Barriers

28 Page
6 Apr 2019
A set of tangible and intangible attributes, including packaging, colour, price, quality, brand name, and seller"s services and reputation. Can be a ph
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UTSCMGMA01H3Sam J MaglioFall

MGMA01H3 Study Guide - Final Guide: Native Advertising, Online Advertising

2 Page
20 Dec 2016
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UTSCMGMA01H3Sam J MaglioFall

MGMA01H3 Study Guide - Final Guide: Semiotics, Communication Theory, Intertextuality

2 Page
20 Dec 2016
Representation the act of putting or encoding ideas into words, paintings, sculptures, film, or any other medium of communication. To a large extent, i
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UTSCMGMA01H3AllFall

MGMA01H3 Study Guide - Midterm Guide: Marketing Mix, Oligopoly, Monopolistic Competition

4 Page
13 Apr 2016
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of goods and services, to create exchanges that
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UTSCMGMA01H3Pankaj Aggarwal

MGMA01H3 Study Guide - Midterm Guide: Market Segmentation, Psychographic, Procter & Gamble

3 Page
10 Apr 2019
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UTSCWinter

MGOC10H3 Lecture Notes - Lecture 2: Decision Tree Learning, Test Pilot, Seed

7 Page
12 Apr 2020
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UTSCWinter

MGOC10H3 Lecture Notes - Lecture 3: Test Pilot, Decision Tree Learning, Conditional Probability

2 Page
12 Apr 2020
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UTSCWinter

MGOC20H3 Lecture Notes - Lecture 1: Admissible Set, Operations Management

4 Page
8 Apr 2020
Mgoc20 operations management: a mathematical approach l01, midterm solution. Q1. (a) p4 = . 75, h = . 75(. 10) = . 875/unit/year. = 140. 095, eoq4 is n
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UTSCFall

MGTA01H3 Lecture Notes - Lecture 12: Scantron Corporation, Perfect Competition, Advantageous

9 Page
23 Feb 2020
Instructions: on the scantron answer sheet, you must. Print your student number: on the scantron answer sheet, you must. Fill in all the appropriate bu
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UTSCFall

MGTA01H3 Study Guide - Midterm Guide: Scantron Corporation, Monopolistic Competition, Government Spending

7 Page
23 Feb 2020
Instructions: on the scantron answer sheet, you must. Print your student number: on the scantron answer sheet, you must. Fill in all the appropriate bu
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UTSCWinter

MGTA02H3 Study Guide - Midterm Guide: Fixed Cost, Personal Selling, Sales Promotion

5 Page
7 Jan 2020
Susan wants to start a business which creates specialty stuffed animals ( stuffies") for adults. She thinks that a more sophisticated stuffy would sell
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UTSCFall

MGHB02H3 Study Guide - Quiz Guide: Hierarchical Organization, Voicemail, Long Term Ecological Research Network

21 Page
31 Oct 2019
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UTSCFall

MGHB02H3 Study Guide - Quiz Guide: Root Mean Square, Bundesautobahn 59, Hierarchical Organization

22 Page
31 Oct 2019
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UTSCFall

MGHB02H3 Study Guide - Quiz Guide: Hierarchical Organization, European Route E6, Nominal Group Technique

24 Page
31 Oct 2019
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 4: Southwest Airlines, Numbers Game, Competitive Intelligence

2 Page
8 Mar 2016
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture 1: Chapters 1 to 8 Notes

44 Page
2 Dec 2016
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 1: Anthropomorphism

2 Page
8 Mar 2016
Ba (econ), mba (india), mba (chicago), phd (chicago) Young & rubicam, gray advertising, ogilvy and mather. Research: consumer brand relationships, anth
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UTSCMGMA01H3Tarun DewanFall

MGMA01H3 Lecture Notes - Lecture 6: Demand Curve

2 Page
25 Oct 2017
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UTSCMGMA01H3Tarun DewanFall

MGMA01H3 Lecture 10: All Lecture Notes

7 Page
15 Feb 2017
4 p"s of ma rke ting: pla ce , product, promotion, price. Be n e fits to the cus tome rs. Herodotus docume nte d tha t whe n the re is a dis ta nce be
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 5: Profit Maximization, Variable Cost, Economic Surplus

3 Page
13 Dec 2016
A company has annual sales of 100,000 units for one its products. The selling price for this product is , variable cost is , and the allocation of fixe
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 5: Lincoln Continental, Novelty Seeking, Dollarama

11 Page
7 Oct 2016
October 4, 2016 lecture 5: customer analysis: segmentation, targeting, and. There are different segments in the market, you have a certain segment you
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 7: Experience Curve Effects, Perfect Competition, Profit Maximization

5 Page
25 Nov 2016
November 8, 2016 lecture 7: pricing strategy. The only element of marketing that directly affects revenue not costs. Increasing prices doesn"t change f
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UTSCMGMA01H3Sam J MaglioWinter

MGMA01H3 Lecture Notes - Lecture 2: Prospect Theory, Sport Utility Vehicle, Hard Disk Drive

3 Page
10 Jan 2017
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture 1: notes

4 Page
2 Dec 2016
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UTSCMGMA01H3David PerleyFall

MGMA01H3 Chapter Notes - Chapter 2: Swot Analysis, Tim Hortons, Market Segmentation

28 Page
5 Feb 2013
They need heavy investment to finance rapid growth. When their growth slows down, they turn into ________: stars; cash cows, stars; question marks, dog
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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Chapter Notes - Chapter 1,2,3,5,6,8,9: Psychographic, Selective Exposure Theory, Subculture

36 Page
18 Apr 2016
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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter Notes - Chapter 1: Value Proposition, Voice Of The Customer, Frugality

12 Page
24 Feb 2014
Marketing: process by which companies create value for customers and build strong customer relationships in order to capture value from customer in ret
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UTSCMGMA01H3Y L ChanWinter

MGMA01H3 Chapter Notes - Chapter 8: Shoppers Drug Mart, Market Segmentation, Psychographic

4 Page
15 Apr 2015
Companies today cannot appeal to all buyers in the marketplace; need to use target marketing. Market segmentation: dividing market into smaller segment
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UTSCMGMA01H3Tarun DewanWinter

Chapter 1,3,5,6,8 Notes

37 Page
1 Apr 2011
Chapter 1 marketing: creating and capturing customer value. Satisfying customer needs in a socially responsible and ethical manner. Goal = attract new
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UTSCMGMA01H3Cindy ChanWinter

MGMA01 Chapter 1-20: MyNotes

126 Page
19 Jan 2016
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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Chapter Notes - Chapter 12: Marketing Channel, Disintermediation, Supply Chain

8 Page
15 Apr 2016
Supply chain consists of upstream and downstream partners. Upstream set of firms that supplies the raw materials, components, parts, information, finan
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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Chapter Notes - Chapter 10: Business Analysis, Crowdsourcing, Marketing Strategy

5 Page
16 Apr 2016
Firm can obtain new products in two ways: acquisition buying a whole company to produce someone else"s products, new-product development. New-product d
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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Chapter Notes - Chapter 6: Normative Social Influence, Direct Marketing

2 Page
31 Mar 2016
New product good, services, or idea that is perceived by some potential customers as new. Adoption process mental process through which an individual p
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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Chapter Notes - Chapter 11: Pricing Strategies, Demand Curve, Monopolistic Competition

8 Page
30 Mar 2016
Price amount of money charged for a product or service; the sum of all values that customers exchange or the benefits of having or using the product or
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UTSCMGMA01H3Tarun DewanFall

MGMA01H3 Study Guide - Midterm Guide: Pathos, Orkut, Marketing Mix

10 Page
24 Oct 2017
Marketing exam notes: please describe the history of marketing and its evolution from marketers are parasites to the school of marketing management and
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UTSCMGMA01H3Pankaj AggarwalFall

[MGMA01H3] - Midterm Exam Guide - Everything you need to know! (26 pages long)

26 Page
5 Oct 2016
What is marketing: advertising, product, pricing, public relations, direct mail, sales forecasts, research, incentive programs, promotions, planning, p
View Document
UTSCMGMA01H3Pankaj AggarwalFall

[MGMA01H3] - Final Exam Guide - Everything you need to know! (25 pages long)

25 Page
1 Dec 2016
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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Study Guide - Midterm Guide: Brand Equity, Customer Satisfaction, Marketing Myopia

8 Page
23 Feb 2016
Market offering: some combination of products, services, information, or experiences, offered to a market to satisfy a need or a want. Marketing myopia
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UTSCMGMA01H3Pankaj AggarwalFall

[MGMA01H3] - Final Exam Guide - Comprehensive Notes for the exam (59 pages long!)

59 Page
29 Nov 2016
What is marketing: advertising, product, pricing, public relations, direct mail, sales forecasts, research, incentive programs, promotions, planning, p
View Document
UTSCMGMA01H3Tarun DewanFall

MGMA01H3 Study Guide - Final Guide: The Home Depot, Sobeys, Online Advertising

14 Page
8 Dec 2017
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3- Final Exam Guide - Comprehensive Notes for the exam ( 101 pages long!)

101 Page
29 Mar 2018
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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Study Guide - Final Guide: Disintermediation, High Visibility, Mobile Marketing

30 Page
19 Apr 2016
Experiences are products: vodka, car, lamp, shoe, phone. Two broad classifications: business products, consumer products. Bought by individuals and org
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UTSCMGMA01H3David PerleyFall

MGMA01H3 Chapter Notes - Chapter 2: Swot Analysis, Tim Hortons, Market Segmentation

28 Page
5 Feb 2013
They need heavy investment to finance rapid growth. When their growth slows down, they turn into ________: stars; cash cows, stars; question marks, dog
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UTSCMGMA01H3Sam J MaglioWinter

MGMA01H3 Study Guide - Midterm Guide: Strategic Business Unit, Customer Satisfaction, Marketing Myopia

32 Page
14 Apr 2015
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The latest uploaded documents.
UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Chapter Notes - Chapter 8-13: Marketing Mix, Psychographic, Internal Communications

20 Page
26 May 2020
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UTSCMGMA01H3Pankaj Aggarwal

MGMA01H3 Study Guide - Midterm Guide: Market Segmentation, Psychographic, Procter & Gamble

3 Page
10 Apr 2019
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UTSCMGMA01H3Pankaj AggarwalWinter

MGMA01H3 Study Guide - Final Guide: History Of Marketing, Marketing, Sales Promotion

29 Page
6 Apr 2019
Essence of marketing is a transaction, an exchange, intended to satisfy human needs between two partners. Four factors essential for marketing: two or
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UTSCMGMA01H3Pankaj AggarwalWinter

MGMA01H3 Study Guide - Final Guide: Sales Operations, Business Analysis, Test Market

12 Page
6 Apr 2019
Session 8 product new product development and branding. A set of tangible and intangible attributes, including packaging, color, price, quality, brand
View Document
UTSCMGMA01H3Pankaj AggarwalWinter

MGMA01H3 Study Guide - Final Guide: Rutherford B. Hayes, Sales Operations, Switching Barriers

28 Page
6 Apr 2019
A set of tangible and intangible attributes, including packaging, colour, price, quality, brand name, and seller"s services and reputation. Can be a ph
View Document
UTSCMGMA01H3Pankaj AggarwalWinter

MGMA01H3 Study Guide - Final Guide: Marketing, Sales Promotion, Business Analysis

33 Page
6 Apr 2019
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 9: Integrated Marketing Communications, Integrating Factor, Dagmar Marketing

6 Page
26 Dec 2018
Determines what the advertising message will say or communicate. Most powerful way of communicating with customers. Tell the customer who we are, and b
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 10: Car Rental, Sample Size Determination, Competitor Analysis

7 Page
26 Dec 2018
A set of independent organizations that help make a product or service available for use or consumption by the consumer or business user. Channel decis
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 8: Profit Maximization, Product Manager, Fixed Cost

5 Page
24 Dec 2018
Price is the only element of the marketing mix that directly affects revenue not costs. Example : a company has annual sales of 100,000 units for one o
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 7: Brand Equity, Minimax, Weighted Arithmetic Mean

10 Page
24 Dec 2018
A set of tangible and intangible attributes, including packaging, colour, price, quality, brand name, and seller"s services and reputation. Can be a ph
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