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All Educational Materials for MGMA01H3 at University of Toronto Scarborough (UTSC)

UTSCMGMA01H3Pankaj AggarwalFall

[MGMA01H3] - Midterm Exam Guide - Everything you need to know! (26 pages long)

Aisha Desai26 Page
5 Oct 2016
83
What is marketing: advertising, product, pricing, public relations, direct mail, sales forecasts, research, incentive programs, promotions, planning, p
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UTSCMGMA01H3Pankaj AggarwalFall

[MGMA01H3] - Final Exam Guide - Everything you need to know! (25 pages long)

OC121666725 Page
1 Dec 2016
42
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UTSCMGMA01H3Sam J MaglioSpring

MGMA01H3- Final Exam Guide - Comprehensive Notes for the exam ( 61 pages long!)

OC76091661 Page
30 Nov 2017
0
Organizing to produce goods and services - essential functions: marketing generates demand, production/operations creates the product, finance/accounti
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UTSCMGMA01H3Pankaj AggarwalFall

[MGMA01H3] - Final Exam Guide - Comprehensive Notes for the exam (59 pages long!)

Aisha Desai59 Page
29 Nov 2016
35
What is marketing: advertising, product, pricing, public relations, direct mail, sales forecasts, research, incentive programs, promotions, planning, p
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3- Final Exam Guide - Comprehensive Notes for the exam ( 101 pages long!)

OC537488101 Page
29 Mar 2018
0
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UTSCMGMA01H3Pankaj AggarwalWinter

MGMA01H3 Study Guide - Final Guide: History Of Marketing, Marketing, Sales Promotion

OC244782629 Page
6 Apr 2019
0
Essence of marketing is a transaction, an exchange, intended to satisfy human needs between two partners. Four factors essential for marketing: two or
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UTSCMGMA01H3Cindy ChanFall

MGMA01H3 Study Guide - Midterm Guide: Brand Awareness, Identifiability, Disintermediation

OC166859617 Page
12 Apr 2017
0
A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of selle
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UTSCMGMA01H3Pankaj Aggarwal

MGMA01H3 Study Guide - Midterm Guide: Market Segmentation, Psychographic, Procter & Gamble

OC13408643 Page
10 Apr 2019
0
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Study Guide - Midterm Guide: Sunwing Airlines, Sales Promotion, Qatar Airways

OC53748854 Page
28 Feb 2018
0
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UTSCMGMA01H3Tarun DewanFall

MGMA01H3 Study Guide - Final Guide: Marketing Mix, Personal Selling, Marketing Strategy

OC218850012 Page
8 Dec 2017
0
The demand curve is used to find the optimal price, and marginal cost, which then leads to marginal revenue. The break-even analysis is found by using
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UTSCMGMA01H3Pankaj Aggarwal

MGMA01H3 Study Guide - Midterm Guide: Market Segmentation, Psychographic, Procter & Gamble

OC13408643 Page
10 Apr 2019
0
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UTSCMGOC10H3Vinh QuanSummer

MGOC10H3 Lecture 8: Scoring models and AHP

OC121666713 Page
24 Jun 2019
0
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UTSCMGOC10H3Vinh QuanSummer

MGOC10H3 Lecture 10: Waiting line models 1

OC121666710 Page
24 Jun 2019
0
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UTSCMGOC10H3Vinh QuanSummer

MGOC10H3 Lecture 6: Applications involving 0-1 variables

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24 Jun 2019
0
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UTSCMGOC10H3Vinh QuanSummer

MGOC10H3 Lecture 9: Decision trees

OC12166677 Page
24 Jun 2019
0
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UTSCMGOC10H3Vinh QuanSummer

MGOC10H3 Study Guide - Midterm Guide: Expected Return, Feasible Region, Graph Paper

OC12166679 Page
24 Jun 2019
0
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UTSCMGOC10H3Vinh QuanSummer

MGOC10H3 Study Guide - Final Guide: Feasible Region, Radiography, Perfect Information

OC121666713 Page
24 Jun 2019
0
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UTSCMGOC10H3Vinh QuanSummer

MGOC10H3 Lecture 11: Waiting line models 2

OC12166678 Page
24 Jun 2019
0
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UTSCMGOC10H3Vinh QuanSummer

MGOC10H3 Lecture 7: Goal Programming

OC12166678 Page
24 Jun 2019
0
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UTSCMGOC10H3Vinh QuanSummer

MGOC10H3 Quiz: MGOC10H3 Quiz: assignment 2 solution

OC18106952 Page
16 Jan 2019
0
Mgoc10 analysis for decision making l01/l02 - assignment #2 solution. B = thousands of $ invest in bond fund, s = thousands of $ invest in stock fund.
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 4: Southwest Airlines, Numbers Game, Competitive Intelligence

OC4910822 Page
8 Mar 2016
44
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture 1: Chapters 1 to 8 Notes

OC121666744 Page
2 Dec 2016
8
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UTSCMGMA01H3Tarun DewanFall

MGMA01H3 Lecture Notes - Lecture 6: Demand Curve

OC21885002 Page
25 Oct 2017
0
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UTSCMGMA01H3Tarun DewanFall

MGMA01H3 Lecture 10: All Lecture Notes

OC15489017 Page
15 Feb 2017
0
4 p"s of ma rke ting: pla ce , product, promotion, price. Be n e fits to the cus tome rs. Herodotus docume nte d tha t whe n the re is a dis ta nce be
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 1: Anthropomorphism

OC4910822 Page
8 Mar 2016
39
Ba (econ), mba (india), mba (chicago), phd (chicago) Young & rubicam, gray advertising, ogilvy and mather. Research: consumer brand relationships, anth
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 5: Profit Maximization, Variable Cost, Economic Surplus

OC12166673 Page
13 Dec 2016
5
A company has annual sales of 100,000 units for one its products. The selling price for this product is , variable cost is , and the allocation of fixe
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 5: Lincoln Continental, Novelty Seeking, Dollarama

Aisha Desai11 Page
7 Oct 2016
16
October 4, 2016 lecture 5: customer analysis: segmentation, targeting, and. There are different segments in the market, you have a certain segment you
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UTSCMGMA01H3Sam J MaglioWinter

MGMA01H3 Lecture Notes - Lecture 2: Prospect Theory, Sport Utility Vehicle, Hard Disk Drive

OC11786453 Page
10 Jan 2017
7
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 7: Experience Curve Effects, Perfect Competition, Profit Maximization

Aisha Desai5 Page
25 Nov 2016
12
November 8, 2016 lecture 7: pricing strategy. The only element of marketing that directly affects revenue not costs. Increasing prices doesn"t change f
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture 1: notes

OC12166674 Page
2 Dec 2016
3
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UTSCMGMA01H3David PerleyFall

MGMA01H3 Chapter Notes - Chapter 2: Swot Analysis, Tim Hortons, Market Segmentation

OC9253628 Page
5 Feb 2013
35
They need heavy investment to finance rapid growth. When their growth slows down, they turn into ________: stars; cash cows, stars; question marks, dog
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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Chapter Notes - Chapter 1,2,3,5,6,8,9: Psychographic, Selective Exposure Theory, Subculture

OC75241236 Page
18 Apr 2016
34
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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter Notes - Chapter 1: Value Proposition, Voice Of The Customer, Frugality

OC19253412 Page
24 Feb 2014
39
Marketing: process by which companies create value for customers and build strong customer relationships in order to capture value from customer in ret
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UTSCMGMA01H3Tarun DewanWinter

Chapter 1,3,5,6,8 Notes

OC645537 Page
1 Apr 2011
149
Chapter 1 marketing: creating and capturing customer value. Satisfying customer needs in a socially responsible and ethical manner. Goal = attract new
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UTSCMGMA01H3Cindy ChanWinter

MGMA01 Chapter 1-20: MyNotes

OC332523126 Page
19 Jan 2016
42
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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Chapter Notes - Chapter 12: Marketing Channel, Disintermediation, Supply Chain

OC5010568 Page
15 Apr 2016
31
Supply chain consists of upstream and downstream partners. Upstream set of firms that supplies the raw materials, components, parts, information, finan
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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Chapter Notes - Chapter 10: Business Analysis, Crowdsourcing, Marketing Strategy

OC5010565 Page
16 Apr 2016
43
Firm can obtain new products in two ways: acquisition buying a whole company to produce someone else"s products, new-product development. New-product d
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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Chapter Notes - Chapter 6: Normative Social Influence, Direct Marketing

OC5010562 Page
31 Mar 2016
26
New product good, services, or idea that is perceived by some potential customers as new. Adoption process mental process through which an individual p
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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Chapter Notes - Chapter 11: Pricing Strategies, Demand Curve, Monopolistic Competition

OC5010568 Page
30 Mar 2016
32
Price amount of money charged for a product or service; the sum of all values that customers exchange or the benefits of having or using the product or
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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter 1: Chap 1 (1)

OC21185403 Page
24 Jun 2018
0
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UTSCMGMA01H3Pankaj AggarwalFall

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UTSCMGMA01H3Pankaj AggarwalFall

[MGMA01H3] - Midterm Exam Guide - Everything you need to know! (26 pages long)

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Marketing exam notes: please describe the history of marketing and its evolution from marketers are parasites to the school of marketing management and
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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Study Guide - Midterm Guide: Brand Equity, Customer Satisfaction, Marketing Myopia

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Market offering: some combination of products, services, information, or experiences, offered to a market to satisfy a need or a want. Marketing myopia
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UTSCMGMA01H3Pankaj AggarwalFall

[MGMA01H3] - Final Exam Guide - Comprehensive Notes for the exam (59 pages long!)

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What is marketing: advertising, product, pricing, public relations, direct mail, sales forecasts, research, incentive programs, promotions, planning, p
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UTSCMGMA01H3Tarun DewanFall

MGMA01H3 Study Guide - Final Guide: The Home Depot, Sobeys, Online Advertising

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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Study Guide - Final Guide: Disintermediation, High Visibility, Mobile Marketing

OC79661330 Page
19 Apr 2016
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Experiences are products: vodka, car, lamp, shoe, phone. Two broad classifications: business products, consumer products. Bought by individuals and org
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3- Final Exam Guide - Comprehensive Notes for the exam ( 101 pages long!)

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UTSCMGMA01H3David PerleyFall

MGMA01H3 Chapter Notes - Chapter 2: Swot Analysis, Tim Hortons, Market Segmentation

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They need heavy investment to finance rapid growth. When their growth slows down, they turn into ________: stars; cash cows, stars; question marks, dog
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UTSCMGMA01H3Sam J MaglioWinter

MGMA01H3 Study Guide - Midterm Guide: Strategic Business Unit, Customer Satisfaction, Marketing Myopia

OC44598632 Page
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UTSCMGMA01H3Pankaj Aggarwal

MGMA01H3 Study Guide - Midterm Guide: Market Segmentation, Psychographic, Procter & Gamble

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UTSCMGMA01H3Pankaj AggarwalWinter

MGMA01H3 Study Guide - Final Guide: History Of Marketing, Marketing, Sales Promotion

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6 Apr 2019
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Essence of marketing is a transaction, an exchange, intended to satisfy human needs between two partners. Four factors essential for marketing: two or
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MGMA01H3 Study Guide - Final Guide: Sales Operations, Business Analysis, Test Market

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Session 8 product new product development and branding. A set of tangible and intangible attributes, including packaging, color, price, quality, brand
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MGMA01H3 Study Guide - Final Guide: Rutherford B. Hayes, Sales Operations, Switching Barriers

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MGMA01H3 Lecture Notes - Lecture 9: Integrated Marketing Communications, Integrating Factor, Dagmar Marketing

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Determines what the advertising message will say or communicate. Most powerful way of communicating with customers. Tell the customer who we are, and b
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 10: Car Rental, Sample Size Determination, Competitor Analysis

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A set of independent organizations that help make a product or service available for use or consumption by the consumer or business user. Channel decis
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MGMA01H3 Lecture Notes - Lecture 8: Profit Maximization, Product Manager, Fixed Cost

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Price is the only element of the marketing mix that directly affects revenue not costs. Example : a company has annual sales of 100,000 units for one o
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 7: Brand Equity, Minimax, Weighted Arithmetic Mean

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A set of tangible and intangible attributes, including packaging, colour, price, quality, brand name, and seller"s services and reputation. Can be a ph
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UTSCMGMA01H3Pankaj AggarwalFall

MGMA01H3 Lecture Notes - Lecture 5: Marketing Mix, Cluster Analysis, Old Navy

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Market segmentation: dividing a market into smaller segments of buyers with distinct needs, characteristics or behaviours that may require separate mar
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